April 28-30, 2025

All Speakers

Dog and cat food research experts who will present at Petfood Forum & Petfood Essentials

Simone Obetti
CEO
Velvet USA Inc.
Simone Obetti is currently the CEO of Velvet USA Inc - Packaging & Equipment Solutions, based in Brooklyn, New York. In this role, he oversees all operations, driving growth and expanding the company’s footprint in the U.S. market since January 2024. Leading a dynamic team, Obetti focuses on delivering innovative packaging solutions and building strategic partnerships to meet the evolving needs of Velvet’s clients.
Date/TimeTitle
Mon Apr 28
2:30 PM - 3:45 PM
Petfood Essentials: Rethinking pet food packaging: How sustainability shapes the future
KCCC Room 2215

The transition to sustainable packaging materials, such as recyclable and compostable options, is reshaping the pet food industry, driven by consumer preferences and increasing regulatory demands. Simone Obetti, CEO, Velvet USA, describes this shift and the challenges and significant opportunities it brings, influencing the entire value chain. Obetti explains the balanced trade-offs and benefits of sustainable materials and provide case studies of successful implementations to demonstrate necessary production chain modifications. He emphasizes how strategic planning and investment in sustainable packaging can deliver not only environmental benefits but also a stronger market position. Session includes time for group work on the mock LCA.