Join us in Kansas City for Petfood Forum's 25th anniversary on April 3-5, 2017

Three days of exclusive features you won’t find anywhere else!

Register today for the world’s only event focused on technologies used in pet food and pet treat product development and manufacturing

The 25th anniversary edition of Petfood Forum is anticipated to be bigger and better than ever before. With a variety of conference passes available, there is a registration option to suit anyone’s schedule including combination Forum and Workshop passes, Day passes and Exhibit Hall-only passes.

To view registration options, pricing and details, please click here.

Petfood Forum 2017 will take place on April 3-5, 2017 in Kansas City, Missouri, USA. For 25 years, Petfood Forum has been the global pet food industry’s most unique and exclusive event, bringing together thousands of pet food professionals from around the world.

For the third consecutive year, the Kansas City Convention Center in Kansas City, Missouri will be the host for Petfood Forum, which is located in the heart of the Animal Health Corridor, connecting attendees with more than 70 animal health and pet food company headquarters. Petfood Forum 2017 will be located in a new location within the convention center, which will feature an expanded, sold out exhibit hall floor to hold over 250 of the industry’s top pet food manufacturers and suppliers.

To find out which companies are where and view the Exhibit Hall floor plan, please click here.

Please note: Hotel availability for Petfood Forum and Petfood Innovation Workshop is quickly becoming limited! In order to ensure you do not miss the pet food industry’s most unique event, please be sure to register today! Hotels are only available to pre-registered Petfood Innovation Workshop and Petfood Forum attendees.

Petfood Forum is:

  • The best opportunity for thousands of pet food industry professionals from all over the world to come together to learn the latest pet food trends, network with experts, discover new tools for success and conduct business.
  • Where pet food market leaders come to engage with the global industry’s top decision makers, including major pet food manufacturers, pet food ingredient, pet food packaging, pet food safety and pet food processing technology experts.
  • A focused forum for exclusive networking with peers to form meaningful partnerships the old-fashioned way, face-to-face.
  • The best place to find the ideal addition to your company through the Student Program, which attracts the top talent of future pet food professionals.

Petfood Forum 2017 educational sessions will feature a dynamic lineup of globally recognized pet food industry experts. These exclusive learning opportunities will provide insights on the latest pet food market trends, pet food ingredients research, pet food safety, pet food packaging trends, and more. To view complete agenda details, please click here.

Attendees include professionals working in pet food nutrition, ingredient and processing technologies, packaging, food science, R&D, product development, food safety, QA/QC, purchasing, import/export and regulatory compliance.

Press and media seeking admission into Petfood Forum must be approved by the event organizers. Organizers will provide press releases, and video footage taken by Petfood Forum staff upon request. Please contact Steve Akins at for more information.

Learn 3 key elements shaping pet food brand success

Don’t miss out! Limited spots remain for this spring’s interactive workshop, featuring palatability, sensory analysis and consumer insights

Learn how to crack the code on pet food palatability measurement and analysis, sensory analysis and consumer insights. On Monday, April 3, Petfood Innovation Workshop will focus on these key aspects of pet food product development, using a one-of-a-kind interactive format to help participants understand and work through measuring, analyzing, understanding and using these tools to enhance their pet food brand’s success.

In order to ensure the quality of the workshop activities, space is limited. Click here to register and reserve your spot!

The day will begin with an opening session focusing on the role of sensory analysis in the pet food-pet owner-pet triangle, presented by Kadri Koppel, PhD, assistant professor in Kansas State University’s Department of Human Nutrition. Kadri’s presentation will include a quick overview of a selection of methods including descriptive, discrimination, palatability testing, consumer studies and instrumental flavor research, using examples from recent studies with companion animals and pet owners.

Following the opening presentation, attendees will be transported to K-State Olathe, approximately 30 minutes from the Kansas City Convention Center, for the workshop activities. Attendees will rotate through six different interactive stations, led by top pet food industry researchers and suppliers. Petfood Innovation Workshop stations include:

  • Pet Family Feud consumer insights competition – led by David Sprinkle with Packaged Facts, Terry Schroff with Quiet Light Communications and Ingredion
  • Palatability Mythbusters Challenge – presented by AFB International
  • Does the nose know? – presented by Kemin Nutrisurance
  • Textures and crunch – presented by presented by Extru-Tech Inc.
  • New palatability measurement tools – presented by Diana Pet Food
  • Smoke and grill: next generation taste experience – presented by Kerry

Click here to view the complete details on the workshop stations and presenters.

Buses will depart from K-State Olathe at approximately 4:00 PM, in order to return in time for the Petfood Forum and Petfood Innovation Workshop 2017 opening night networking reception, beginning at 5:30 PM.

To view the workshop schedule, please click here.

The past two years of the workshop have seen sold-out attendance, as this is a distinctive experience to roll up your sleeves and not only make next generation pet food products, but gain exclusive knowledge on innovative pet food manufacturing technologies and techniques, the ability to see pet food marketing trends come to life, and so much more. Petfood Innovation Workshop offers attendees an experience that won’t be found anywhere else.

Petfood Innovation Workshop Registration Options:

Petfood Forum & Petfood Innovation Workshop Combination Pass:
$1935 (Early Bird rate before Feb. 1, 2017)
$2235 (regular rate after Feb. 1, 2017)

Petfood Innovation Workshop-Only Pass
(Early Bird rate before Feb. 1, 2017)
$1065 (regular rate after Feb. 1, 2017)

Either Workshop option includes: the opening session featuring a pet food market and trends update, test kitchen sessions where participants take a field trip to the food innovation accelerator lab at the Kansas State University Olathe campus, to have hands-on pet food and treat product development exercises with six different product rotations in a one-of-a-kind seminar, a full Lunch, refreshment breaks and then return for the Opening Night Reception.

For more information on Petfood Innovation Workshop registration options, please click here.




Suppliers  40%
Pet Food Manufacturers  37%
Distributor/Broker/Import  10%
Veterinarians/Nutritionists  8%
Other  2%
University/Government  1%

Group Discounts

Invite your whole team and save on registration!

5% Off for Groups of 5-9, 10% Off for Groups of 10-14 and 15% Off for Groups of 15 or more!

For more details on group discounts please email:

Discounts cannot be combined. Student rate not eligible for Early Bird discount offer.

Petfood Forum is a unique and exclusive event serving the global pet treat and pet food manufacturing industry, and includes an exclusive exhibition of industry suppliers, co-packers and service providers.