Pet treats on the rise: What’s new, what’s next

Petfood Essentials is an interactive, informal educational pre-conference seminar, held the day prior to the opening of Petfood Forum.

Pet food industry professionals will take a deep dive into the pet treat market at Petfood Essentials on April 29, the day before Petfood Forum 2024.

Pet treats continue to rank among the fastest-growing categories of the pet food market — and pet supplements, though they’re regulated and often produced differently, also keep rising and overlapping more and more with treats as developers see beneficial synergies in product formats and marketing. Where can these categories go in terms of market growth and product innovation and benefits?

Find out during Petfood Essentials, as experts delve into the pet treat market and trends, plus the latest research on functional nutrition, production, safety and more. Throughout the day, you can also meet and network with industry peers as you engage in an interactive group exercise, culminating in a fun competition.

Set the foundation for your entire Petfood Forum 2024 experience with more education and more networking, in an informal setting. Registration is now open

** Purchase the Petfood Forum 2-Day & Petfood Essentials Combo Pass for the best value. **

2024 session topics at a glance:

  • Pet treats and supplements market update and trends
  • Pet treats and supplements: Key differences, opportunities for synergy
  • Latest research on functional ingredients, benefits in pet treats
  • New technologies and tips for pet treat production
  • Ins and outs of pet treat safety

2023 Petfood Essentials Sponsors: