Agenda & Speakers

Petfood Forum & Petfood Innovation Workshop 2019 Tentative Schedule of Events

Monday - April 29, 2019

9:00 am – 7:00 pm

Petfood Forum registration and check-in
Lobby 2300, Kansas City Convention Center

10:00 am – 5:30 pm

Petfood Forum exhibitor move-in
Exhibit Hall D-E, Kansas City Convention Center

5:30 pm – 7:00 pm

Petfood Forum and Petfood Innovation Workshop opening reception
Grand Ballroom D, Kansas City Convention Center

Tuesday - April 30, 2019

7:00 am – 5:30 pm

Petfood Forum registration desk open
Lobby 2300, Kansas City Convention Center

7:30 am – 8:30 am

Breakfast
3500 Ballroom, Kansas City Convention Center

8:30 am – 9:15 am

Welcome and opening keynote: Dr. Katy Nelson – How  nutrition and health can nurture the human-pet bond
Katy Nelson, D.V.M, host and executive producer of “The Pet Show with Dr. Katy” and associate veterinarian at the Belle Haven Animal Medical Centre in Alexandria, Virginia, will share some of the latest research on the human-animal bond and its benefits to both parties. Passionate about pet nutrition and its importance as the foundation for good health, she will address its role in developing and strengthening this bond. In addition, she will provide insights for pet food brands on the questions and concerns she hears from her pet owner clients.
Grand Ballroom A, Kansas City Convention Center

9:15 am – 9:45 am

General session: Premiumization: the evolution of pet food’s most important growth driver
Jared Koerten, head of pet care for Euromonitor International, examines premiumization as a global megatrend, exploring the drivers, motivations and sociodemographic shifts behind it. Premiumization has been the growth engine for dollar sales in pet food. At the same time, underlying drivers of premiumization as a megatrend are shifting across industries. In the past, premiumization focused on the betterment of pet owners and their companions, emphasizing health and safety. The future, however, is being shaped by new frontiers in premiumization like curation, partnership and personalization. Sociodemographic trends are creating new frontiers for premium-led growth, as untapped markets and pet owners look for opportunities to trade up.
Grand Ballroom A, Kansas City Convention Center

9:45 am – 10:15 am

General session: Pet food lawsuits: recent trends and the future of labeling litigation
Michael Annis, partner at Husch Blackwell offers guidance on litigation risks if claims of false advertising arise and how to best protect against claims being initiated in the first instance. During the last few years, there has been a steady proliferation of lawsuits challenging marketing and labeling practices of pet food products, with the majority relating to usage of trigger terms like natural, wholesome or healthy. Amid heightened consumer activism and growing interest from the plaintiff’s bar, pet food labeling presents significant risks that have not been adequately explored. Annis will also address industry vulnerabilities and offer a look ahead to future labeling issues.
Grand Ballroom A, Kansas City Convention Center

9:30 am – 5:30 pm

Exhibit hall open
Exhibit Hall D-E, Kansas City Convention Center

10:15 am – 10:45 am

Coffee break
Exhibit Hall D-E, Kansas City Convention Center

10:15 am – 1:00 pm

Time in exhibit hall
Exhibit Hall D-E, Kansas City Convention Center

10:25 am – 11:45 am

Pet Food Tech Talks on the Tech Talk Stage
Exhibit Hall D-E, Kansas City Convention Center

10:15 am – 11:45 am

Paws for a break (visiting pet charities)
Lobby 2300, Kansas City Convention Center

10:15 am – 11:45 am

Petfood Forum Student Program paper presentations, part 1
Student Career Center, Lobby 2300, Kansas City Convention Center

11:45 am – 1:00 pm

Lunch
Exhibit Hall D-E, Kansas City Convention Center

1:00 pm – 4:00 pm

Concurrent sessions (see list below)
2500 rooms, Kansas City Convention Center

2:30 pm – 3:00 pm

Coffee break
Exhibit Hall D-E, Kansas City Convention Center 

4:00 pm – 5:30 pm

Exhibit Hall networking reception
Exhibit Hall D-E, Kansas City Convention Center 

4:30 pm – 5:15 pm

Industry research poster reception and student mixer
Exhibit Hall D-E, Kansas City Convention Center

Concurrent session tracks:

Nutrition – room 2502

Ingredients – room 2503

Market & Packaging – room 2505

Processing and Safety – room 2504

1:00 – 1:30 pm

Pet food energy calculations: are inaccurate equations contributing to feline obesity?Natalie Asaro, nutrition assistant at Petcurean Pet Nutrition

New pet food ingredient? What you need to do to use it legally in the U.S.Susan M. Hays, executive director of AAFCO

Pet food on Amazon and beyond: a playbook for e-commerce success Mike Black, vice president of global marketing for Profitero

Evaluating commercial pet treat digestion and safety Fei He, Ph.D., research assistant professor at University of Illinois- Champaign

1:30 – 2:00 pm

Glycemic index of different starches in dogs and cats Lynn Weber, Ph.D., professor at University of Saskatchewan

Evaluation of black soldier fly larvae as a protein and fat source in pet foods – Ryan Yamka, Ph.D., founder of Luna Science and Nutrition

Packaging for the digital worldStefan Hartung, co-founder/creative with Kick

How storage time and antioxidants affect oxidation measures in frozen and freeze-dried meat pattiesMegan Morts, graduate research assistant at Kansas State University

2:00 – 2:30 pm

The role of beta-1,3/1,6 glucans in pet nutrition and healthGeorge Fahey, Ph.D., professor emeritus at University of Illinois

Protein from wood: nutritional, economical, safe and sustainable ingredient for performance dogs and cats Ricardo Ekmay, Ph.D., animal nutrition director for Arbiom

AAFCO pet food label modernization: what’s ahead?David A. Dzanis, D.V.M., Ph.D., D.A.C.V.N., CEO of Regulatory Discretion

Innovation in pet food stabilization: selecting the right natural antioxidants for rendering meals and stabilizing pet foods from the beginningNicolas Coneggo, technical sales manager with Diana-Videka Pet Food

3:00 – 3:30 pm

Learnings from the livestock industry that could potentially benefit pets Karen Wedekind, Ph.D., manager, comparative animal nutritionist with Novus

Ancient grains: what’s old is new againGary Davenport, Ph.D., companion animal technical manager for ADM Animal Nutrition

Pet food product claims that matter: 2019 pet parent survey results Lisa Demme, marketing director, and Kathleen Crossman, vice president of regulatory, for FONA International

Efficacy of specialty animal proteins for grain-free and limited ingredient dietsWill Henry, director of technology and research for Extru-Tech Inc.

3:30 – 4:00 pm

Measuring cat food enjoyment: beyond intake ratio Susan Jojola, Ph.D., behavioral scientist with AFB International

Novel probiotic freeze-dried products as functional pet treats or pet food ingredientsJ.J. Lin, Ph.D., chief scientist for Imagilin Technology

New recyclable structures for pet food packagingNancy Conley, technical service and application development specialist for NOVA Chemicals and Dawn MacDonald, innovation, research and development manager, Emmerson Packaging

Oxidation and its challenges: making sense of animal protein meal oxidation values for pet food B.J. Bench, Ph.D., director of food safety/quality assurance for Tyson Foods Ingredient Solutions Group, and Namal Senanayake, Ph.D., scientific manager of Shelf-Life Solutions for Camlin Fine Sciences N.A.

Wednesday - May 1, 2019

7:00 am – 3:00 pm

Registration desk open
Lobby 2300, Kansas City Convention Center

7:30 am – 8:30 am

Breakfast
3500 Ballroom, Kansas City Convention Center

8:30 am – 9:15 am

General session: Omnichanneling: the wheres and whys of shoppers’ channel choices for pet food
David Sprinkle, research director for Packaged Facts, provides a survey data-rich analysis of channel choice drivers, including new pet owner, generational, income level and urban/suburban/rural patterns. For pet owners, spending management leads to strategic retail behavior including channel choice — or rather choices, with many shopping across multiple channels and retailers/etailers for bargains, as well as trading up for priority products such as pet food. Therefore, the channels that claim double-digit shares of pet food retail sales not only span the mass versus class divide — supercenters/discount stores led by Walmart, pet specialty chains, and grocery stores — but now include the internet, which accounts for 17 percent of pet product sales, according to Packaged Facts estimates.
Grand Ballroom A, Kansas City Convention Center

 9:15 am – 9:45 am

General session: Choosing dog food: survey results of dog owners’ purchasing decisions
Maria R. C. de Godoy, assistant professor at University of Illinois-Champaign
, shares results from an online survey that aimed to understand the beliefs and knowledge that pet owners have in terms of their lifestyle and nutrition, and how those translate into the nutritional needs and daily care of their pets. This questionnaire was available in English, French, Portuguese and Spanish, and results from over 4,100 owners reflected countries that have been important players in the pet food market. Overall, the survey’s findings depicted similarities and unique attributes of pet parents and their relationship with their dogs that may assist pet food companies in creating tailored solutions to address pet parents’ diverse beliefs, demands and expectations for their pets’ nutritional needs and lifestyle.

Grand Ballroom A, Kansas City Convention Center

8:30 am – 3:00 pm

Exhibit hall open
Exhibit Hall D-E, Kansas City Convention Center

9:45 am – 1:45 pm

Time in exhibit hall
Exhibit Hall D-E, Kansas City Convention Center

10:25 am – 11:45 am

Pet Food Tech Talks on the Tech Talk Stage
Exhibit Hall D-E, Kansas City Convention Center

9:45 am – 12:00 pm

Petfood Forum Student Program paper presentations, part 2
Student Career Center, Lobby 2300, Kansas City Convention Center

10:00 am – 10:30 am

Coffee break
Exhibit Hall D-E, Kansas City Convention Center

12:00 pm – 1:30 pm

Lunch
Exhibit Hall D-E, Kansas City Convention Center

1:30 pm – 1:45 pm

Dessert stations and announcement of Student Program paper award winners
Exhibit Hall D-E, Kansas City Convention Center

1:45 pm – 2:55 pm

Panel discussions
2500 rooms, Kansas City Convention Center

Science vs. marketing: what’s driving pet food product development?
Pet food is a consumer goods business, largely driven by consumer needs and demands, as well as other market factors. It is also the sole source of nutrition for our companion animals, so prevailing science about their nutritional needs is key. Different pet food companies interpret and apply known science and research to their product development and marketing in different ways; that is one important factor in achieving a competitive advantage. Yet such differences can sometimes cause consumer or retailer confusion, not to mention tensions between various functions within a company. This panel will address different approaches and factors in balancing pet nutrition science with marketplace demands to help you consider and understand possible new ways to achieve the right balance within your own organization and enhance your marketplace success.

Panel members include:

  • Jeff Alix, global marketing manager with DSM Nutritional Products
  • Serge Boutet, agrologist and animal nutrition expert at SB Nutrinnov Consultants
  • Jeff Johnston, senior vice president, research, innovation and product development, for Champion Petfoods
  • Brent Mayabb, DVM, chief veterinary officer and vice president of corporate affairs for Royal Canin
  • Nicolas Nolf, president and founder of Atavik pet food company

Update on canine DCM investigation: lessons learned, insights for the future
In July 2018, the U.S. Food and Drug Administration (FDA) announced it was investigating cases of canine dilated cardiomyopathy (DCM) in breeds not typically associated with the disease, and that many of the dogs had been fed grain-free pet foods high in pulses, legumes or potatoes. Is there really a link between those ingredients or these pet food formulations and the cases of DCM? This panel will provide the latest updates on the FDA and other investigations, and discuss any lessons learned and insights for the industry going forward.

  • Greg Aldrich, Ph.D. (moderator), research associate professor at Kansas State University and president of Pet Food Ingredients & Technology
  • Jennifer Adolphe, R.D., Ph.D., nutrition manager for Petcurean Pet Nutrition
  • Chris Marinangeli, Ph.D., director of nutrition, scientific and regulatory affairs for Pulse Canada
  • Anna Kate Shoveller, Ph.D., assistant professor, Department of Animal Biosciences, at University of Guelph

The future of pet food and its consumers
What will the pet food industry and market look like in 10 to 20 years? You can’t assume the market will be based on the same issues as they are today or take anything for granted. Coping with unprecedented future paradigms will be a challenging constant. New realities will redefine the sets of rules in the industry, such as sustainability of raw materials including ingredients, as well as manufacturing and processing changes or new discoveries in nutrition. In addition, new business models will appear; how might they prove their worth? And, in a global market like pet food that is almost saturated, what impacts will new products, processes, packaging and pets have; will they create new markets? This panel will share their predictions and insights on these questions, plus more.

Panel members include:

  • Marcel Blok, owner and founder of Change Stranamics
  • Maria Lange, business group director, pet care, for GfK POS Tracking/Nielsen
  • Paul McKeithan, head of digital services for Buhler Group
  • Sandy Robins, a multi-media pet lifestyle consultant;
  • Mariana Rossoni Serao, Ph.D., assistant professor, Iowa State University

3:00 pm – 4:00 pm

Pet food, retailer and e-commerce execs: the new world of selling pet food
Join executives from top pet food companies and leading pet retailers to learn how to navigate today’s disruptive, continually morphing world of distributing and selling pet food. Pet owners have more choices than ever for finding and purchasing their pet food, from burgeoning e-commerce options to “click and mortar” to customization to traditional neighborhood pet shops, superstores and grocery/mass market outlets. Distributor consolidation is also playing a role. With this explosion of market changes and options, how can pet food brands figure out the best channels and retailing strategies for their products?

Panel members include:

  • Chris Hamilton, president and CEO of Red Collar Pet Foods
  • Nathan Marafioti, group director ecommerce for Nestle Purina North America
  • Jacinthe Moreau, president of World Pet Association
  • Brock Weatherup, executive chief strategic innovation and digital experience officer with Petco
  • Moderator Ed Yuhas, managing partner with Kincannon & Reed Executive Search

Grand Ballroom A, Kansas City Convention Center

3:00 pm – 12:00 am

Exhibitor tear-down
Exhibit Hall D-E, Kansas City Convention Center

4:00 pm – 5:00 pm

Closing networking reception
Grand Ballroom D and patio, Kansas City Convention Center

Petfood Innovation Workshop Agenda - Monday, April 29

8:00 am – 9:00 am

Petfood Innovation Workshop registration and check-in
Kansas City Convention Center, Lobby 2200

9:00 am – 9:15 am sharp

Petfood Innovation Workshop buses leave for K-State Olathe
Lobby 2200

10:00 am – 10:15 am

Gather and receive instructions on day’s schedule and process 
Click on the sponsoring companies below to learn more about each demonstration.

Rotation demonstrations: 

  • Efficacy of vinegar in expanded canine diets for product security – presented by 1 Solution Group and WTI, Inc.
  • Learn to verify clean label, pet food ingredients – presented by Bureau Veritas
  • Learning to trust your pet food supply chain – presented by Darling Ingredients
  • How to protect brand equity through clean label requirements – presented by DSM
  • Clean label: What it is, how consumer trends are driving it – presented by Ingredion Corporation
  • Clean label, non-chemical solutions for finished pet foods – presented by Kerry Ingredients
  • How to achieve your pet food packaging sustainability goals – presented by TC Transcontinental

K-State Olathe

10:15 am – 11:00 am

Rotation 1 
K-State Olathe

11:10 am – 11:55 am

Rotation 2 
K-State Olathe

11:55 am – 1:00 pm

Lunch 

K-State Olathe

1:00 pm – 1:45 pm

Rotation 3 
K-State Olathe

1:55 pm – 2:40 pm

Rotation 4 
K-State Olathe

2:40 pm – 3:15 pm

Coffee break
K-State Olathe

3:15 pm – 4:00 pm

Rotation 5
K-State Olathe

4:00 pm – 4:15 pm

Wrap-up, board buses back to Convention Center
K-State Olathe

5:30 pm – 7:30 pm

Petfood Innovation Workshop & Petfood Forum Opening Networking Reception
Grand Ballroom D, Kansas City Convention Center