Agenda

Petfood Forum schedule of events

** Times listed in Central Daylight Time (CDT)

Wednesday, Sept. 22

8 a.m.-5 p.m.

Petfood Essentials
Located at the Marriott

10 a.m.-6:30 p.m.

Registration
Lobby 2300

10 a.m.-5 p.m.

Exhibitor move-in
Halls D and E

5-7 p.m.

Petfood Forum and Petfood Essentials opening reception
Hall B

Thursday, Sept. 23

7 a.m.-5:30 p.m.

Registration
Lobby 2300

7 a.m.-2 p.m.

Cash coffee bar
Lobby 2300

7-8 a.m.

Breakfast
Hall C

8-8:50 a.m.

Welcome and opening keynote: Using innovation to be a pet food ‘David’ within a Goliath
Tom Fishburne, Marketoonist

Tom Fishburne, a consumer goods marketing expert who creates cartoons under the name Marketoonist, will explain how pet food “Davids” can compete against “Goliaths” using innovation — or to remain innovative Davids even within a larger, Goliath-like pet food company. He will share tips for transforming ideas into new products and ways to build a culture that champions creativity. These elements are particularly important in a highly competitive market like pet food. In the presentation, Fishburne will also use his cartoons to illustrate important concepts for innovation.

Room 3501

8:50-9:30 a.m.

General session: Connecting with pet food consumers in a changing landscape
Michael Johnson, CEO, Finn Cady

Johnson analyzes shifting consumer attitudes and behaviors in today’s pet marketplace. Businesses rise and fall based on their ability to respond to consumer need and engage shopper imagination. Retailers, brands and manufacturers have exciting opportunities in this new market environment, but the strategy playbook has changed. This session looks at real-world scenarios and opportunities, while envisioning the future of pet consumer behavior and spending.

Room 3501

9:30 a.m.-6 p.m.

Exhibit hall open
Halls D and E

9:30-11:30 a.m.

Paws for a Break (visiting pet charities)
Lobby 2300

9:45-10:30 a.m.

Coffee break
Halls D and E

9:45 a.m.-12 p.m.

Petfood Forum Student Program presentations
Halls D and E

10:05 a.m.-12 p.m.

Pet Food Tech Talks
Pet Food Tech Talk Stage, Halls D and E

View agenda and learn more about each tech talk presentations

  • Applying total cost of ownership to packaging format change implementation – by Waldner NA
  • Top 10 reasons to use postbiotics for pets – by Cargill – Diamond V
  • Hygienic design for the handling of wet extrudate – by Shick Esteve
  • Nutrition you can see in senior dogs – by Zinpro
  • Technology + industry experience + application knowledge = competency – by Pet Food Competency Network
  • Maximizing your leadership culture to increase production capacity: Performing “Cultural C.P.R” –  by The Powers Company

12-1:30 p.m.

Lunch
Hall E

1:30-4:15 p.m.

Concurrent sessions: Sustainability in pet food
Room 2502

  • 1:30-2:00 p.m. – Partnering with consumers to meet your sustainability goals via upcycling — Ben Gray, Upcycled Food Association, and Alex Waite, Shameless Pets
  • 2:05-2:35 p.m. – Innovative and sustainable pet food processing solutions — Brian Streit, Wenger Manufacturing
  • 3:10-4:15 p.m. – Sustainability roundup:
    • Lifecycle assessment and eco-design of pet food products — Aurelie de Ratuld, Ph.D., Diana Pet Food
    • Why a single path to sustainable pet food packaging may be barking up the wrong tree — Bill Barlow, Printpack
    • Assessing the environmental sustainability of common pet food protein sources — Caitlyn Dudas, Pet Sustainability Association
    • Mealworms as a sustainable ingredient for pet food and treats — Aimee Rudolph, Beta Hatch

1:30-4:15 p.m.

Concurrent sessions: Ingredient and nutrition research
Room 2504

  • 1:30-2:00 p.m. – Innovation and alternative pet food proteins — Trevor Faber, Ph.D., Trouw Nutrition
  • 2:05-2:35 p.m. – Black soldier fly larvae: Results of new adult maintenance feeding trial in dogs — Brad Ewankiw and Laura Metcalf, Enterra
  • 3:10-4:15 p.m. –  New ingredient research roundup:
    • Omega-3 phospholipids versus triglycerides in Alaskan Huskies — Lena Burri, Ph.D., Aker Biomarine
    • Postbiotic nutrition and functional metabolites to support pet health and well-being — Juan Gomez-Basauri, Ph.D., Alltech
    • Alternative plant protein for pet food: Barley protein concentrate — Lisa Schole, Evolve Consulting Group
    • Value additions to protein co-products for pet treats — Eric Altom, Ph.D., Balchem

1:30-4:15 p.m.

Concurrent sessions: Keeping pet food safe with technology
Room 2505

  • 1:30-2:00 p.m. – Regulating popular pet food market trends — Melissa Hartley and Jennifer Howell, FONA International
  • 2:05-2:35 p.m. – Future crises warrant proactive and elevated preparation by pet food businesses — Judi Lazaro, AIB International
  • 3:10-4:15 p.m. – Safety and technology roundup:
    • Mitigating the risks of unconventional and novel protein ingredients to ensure safe pet food — Ray Matulka, Ph.D., Burdock Group
    • Protecting your consumers: Mycotoxin best practices — Tracie Sheehan, Ph.D., Merieux NutriSciences
    • Industry 4.0 and smart data: Improving your pet food plant’s performance using big data — Pete Ensch, WEM Automation
    • High-pressure inactivation of enteric pathogens in raw pet foods — Alvin Lee, Ph.D., Institute for Food Safety and Health (IFSH)

2:35-3:05 p.m.

Coffee break
Halls D and E

4:15-6 p.m.

Networking reception
Halls D and E

4:30-6 p.m.

Student and industry research poster meet-and-greet
Halls D and E

Friday, Sept. 24

7 a.m.-2 p.m.

Registration
Lobby 2300

7 a.m.-2 p.m.

Coffee bar
Lobby 2300

7-8 a.m.

Breakfast
Hall C

8 a.m.-2 p.m.

Exhibit hall open
Halls D and E

8-8:30 a.m.

General session: Consumer conceptions about pet food formats: Kibble, canned, alternative
David Sprinkle, publisher, Packaged Facts

Sprinkle explains how developments in the pet food category, though the quintessential and sometimes conservative pet product staple, have been fast-forwarded by the pandemic. In his company’s February 2021 Survey of Pet Owners, nearly three-fifths of respondents indicated that COVID-19 impacted their households’ level of spending on pet food—with a far higher percentage of category buyers increasing their pet food spending (29%) than decreasing (5%). A surge in pet acquisition and adoption helped trigger a boom year for pet food in 2020, but other key dynamics are also in play. This presentation will review these dynamics drawing heavily on new consumer survey data, including generational patterns, and covering category shopper opinions and expectations in relation to superpremium pet food as the frontline pet health product; natural-positioned vs. science-based foods; novel and alternative protein sources, including ethical sourcing and sustainability; and fresh/refrigerated and other alternative pet food formats.

Room 3501

8:30-9 a.m.

General session: Intellectual property update: Turn your pet food IP rights into a competitive advantage
Douglas Robinson and Leanne Rakers, attorneys, Harness, Dickey & Pierce

Robinson and Rakers offer an update on the current state of intellectual property law (patents, trademarks, copyrights and trade secrets) and how it applies to current trends in the pet food industry. The presentation addresses intellectual property issues in a manner tailored to the post-COVID world, including new methods of reaching consumers and brand differentiation, and will also address emerging technologies relevant to the pet food industry, including protein sustainability technologies, in the context of current trends in intellectual property.

Room 3501

9:15-10:30 a.m.

Panel session 1: Fresh/human-grade pet food research and executive roundtable: Why digestibility, the microbiome and other factors differ

Fresh and human-grade pet food, and similar formats and formulations, keep gaining in sales and popularity with pet owners, with more companies continuing to enter the category. This growth has spurred new research on nutritional aspects of such pet foods, showing that digestibility, microbial populations, nutrient:calorie ratios, energy estimates and other factors differ; they are not better or worse, just different. This has implications for ingredient sourcing, testing, feeding guidelines and other issues related to product development. Leading researchers will present highlights of their latest studies, then be joined by executives of fresh pet food companies for discussion and Q&A.

Topics and experts include:
• Recent data on fresh and human-grade diets related to nutrient digestibility, fecal output and the microbiome — Kelly Swanson, Ph.D., Professor of Animal Nutrition, University of Illinois
• Pet food categorization: not all calories are the same — Donna Raditic, DVM, DACVN, Nutrition and Integrative Medicine Consultants
• Implications of accurate energy estimates/feeding guidelines with veterinarians, pet owners in mind — Martha Cline, DVM, DACVN, Red Bank Veterinary Hospitals
• Executives joining the panel discussion include Gerardo Perez-Camargo, DVM, PhD., Freshpet; Dan Su, DVM, DACVN, JustFoodforDog; and Caitlyn Getty, DVM, Ph.D., DACVN, Nom Nom

Room 2502

9:15-10:30 a.m.

Panel session 2: Optimizing the e-commerce boom for your pet food business

Already in growth mode before 2020, the COVID-19 pandemic sent pet food e-commerce into overdrive, also fueling brands with direct-to-consumer distribution models. Selling your pet food online is now a given, new technologies, insights and data are continually emerging that can help you find the best opportunities for your brand and maximize success.

Topics and experts include:
• Don’t bury the bone: Ways to influence product content performance on major online pet food retailers — Megan Lippert, OneSpace
• Future of personalization in the direct-to-consumer pet food market — Renee Streeter, DVM, BSM Partners
• What’s next in pet food e-commerce: Using IoT to get consumer insights, auto replenishment — Adhithi Aji, Adrich

Room 2504

9:15-10:30 a.m.

Panel session 3: Cats are unique creatures: New nutrition research

Though a smaller part of the overall pet food market, cat food represents a growth segment globally, as more pet-loving consumers turn to cats as companions. Product development is starting to catch up, emphasizing that cats are not small dogs; they have their own unique nutritional and health needs. What does the latest research show?

Topics and experts include:

  • Cat feeding enjoyment informs preference of food components – Chris Wildman, Ph.D., AFB International
  • Long-term effects of diet format on body weight, body composition and insulin sensitivity in the cat — Emma Bermingham, Ph.D., AgResearch
  • Potential benefits of supplementing dietary choline to cats — Alexandra Rankovic, University of Guelph

Room 2505

10:05-11:40 a.m.

Pet Food Tech Talks
Pet Food Tech Talk Stage, Halls D and E

View agenda and learn more about each tech talk presentations

  • L-carnitine inclusion in treats can prevent weight gain by increasing satiety – by Lonza
  • Front line teams in pet food manufacturing realize miraculous results with Redzone’s Digital Production System – by Redzone Software
  • Impact of flour and grain moisture content and granulometry on extruder performance – by GEA
  • Citrus Fiber: A natural emulsifier used in pet food and treats – by Fiberstar
  • Food Safety and Fido: Managing FSMA requirements and pet product recalls – by Hush Blackwell

10:30-11 a.m.

Coffee break
Halls D and E

10:30 a.m.-12 p.m.

Petfood Forum Student Program presentations
Halls D and E

12-1:15 p.m.

Lunch
Hall E

1:15-2 p.m.

Closing session: Exclusive consumer research: Pet ownership and consumer engagement post-pandemic
Steph Wissink, managing director and senior research analyst, Jefferies

What are current pet owner attitudes toward pet food transparency and trust of the industry, plus specific pet food product types, claims, humanization and premiumization? Based on exclusive research conducted in conjunction with Jefferies Group, an investment firm advising and supporting pet food companies, pet retailers and similar organizations among its thousands of clients.

Room 3501

Wednesday, Sept. 22; All activities will take place at the Marriott

8-8:45 a.m.

Registration/check-in with light breakfast & coffee
Basie Foyer – 2nd Floor

8:45-9:15 a.m.

Welcome and introduction
Basie Foyer – 2nd Floor

9:15-10:15 a.m.

Rotation 1: Product positioning and delivery
Laura Moran, vice president of product development and innovation, food and treats, BARK

Moran explains the key elements and factors associated with marketing claims and labeling, as well as food format and container/packaging. All the decisions you need to make before choosing ingredients.

10:20-11:20 a.m.

Rotation 2: The major ingredient categories: proteins, fats, carbohydrates
Serge Boutet, agrologist and animal nutrition expert, SB Nutrinnov Consultants

Sponsored by: IsoNova

Boutet provides an overview of key nutrients, functions and challenges/considerations for proteins, fats and carbohydrates, and on specific types of ingredients within those categories.

11:20-11:50 a.m.

Coffee break
Basie Foyer – 2nd Floor

11:50 a.m.-12:50 p.m.

Rotation 3: Sourcing, sub-assembly and upstream processing
Kent Cooper, co-owner, Evolve Consulting Group

Cooper covers everything that needs to happen with ingredients before being incorporated into the formulation and overall pet food production process. Includes steps such as pre-blending of vitamins/minerals, production of meat slurries, milling, grinding, etc.

 12:50-2 p.m.

Lunch
Basie BB1/CC1 – 2nd Floor

2-3 p.m.

Rotation 4: Ingredients’ effects on pet food processing, and vice versa
Heather Acuff, Ph.D. candidate in the pet food program at Kansas State University and product manager, Nulo Pet Food
Sponsored by: Extru-Tech, Inc.

Acuff covers which types of ingredients most impact pet food production, and which may be altered by the production process. All that you need to consider as part of your ingredient selection and formulation development.

3:05-4:05 p.m.

Rotation 5: Safety of ingredients: traceability and testing
Jarrod Kersey, Ph.D., vice president of quality assurance and regulatory affairs at Simmons Pet Food
Sponsored by: Midwest Laboratories

Kersey shares best practices, key factors and tips for guarding against pathogens like Salmonella, plus mycotoxins, heavy metals, pesticides/herbicides and nutrient imbalances.

4:05-5 p.m.

Essentials mixer
Basie Foyer – 2nd Floor