Agenda

Petfood Forum tentative schedule of events

Monday, May 2

7:45 a.m.-5 p.m.

Petfood Essentials

10 a.m.-6:30 p.m.

Registration
Lobby 2300

7 a.m.-5 p.m.

Exhibitor move-in
Halls C, D and E

5:30-7:30 p.m.

Petfood Forum and Petfood Essentials opening reception
Kansas City Power & Light District

Tuesday, May 3

7 a.m.-5:30 p.m.

Registration
Lobby 2300

7 a.m.-2 p.m.

Cash coffee bar
Lobby 2300

7-8 a.m.

Breakfast
Room 2215 A-C

8-8:50 a.m.

Welcome and opening keynote: Coach Carter on teamwork and leadership

Coach Ken Carter is a former high school basketball coach best known for his powerful coaching style that inspired the film “Coach Carter.” Based on his experiences, he will share strategies on creating a workplace culture centered around accountability, integrity, teamwork and leadership to succeed.

>> Watch short video to learn more

Room 3501

8:50-9:30 a.m.

General session: Pet food spending in the post-pandemic landscape: Who spends more and why
David Sprinkle, Packaged Facts

Sponsored by: Knowde

Sprinkle shares new Packaged Facts research showing that, measured by bedrock pet owner population, a COVID-19-triggered spike in pet ownership among upmarket consumers was offset by pet ownership attrition among less prosperous or more budget-conscious demographics. This socio-economic pattern has created a disconnect between pet population and pet food sales levels, marked by increases in the number of dog/cat owners spending US$500 or more annually on pet food, but dips in the number spending at lower ranges. Sprinkle analyzes this altered pet food consumer landscape, the customers spending most on pet foods, the concerns and priorities that trigger higher spending and the performance of representative premium/superpremium pet food brands in this demographic and psychographic context.

Room 3501

9 a.m.-6 p.m.

Exhibit hall open
Halls C, D and E

9:30-11:30 a.m.

Paws for a Break (visiting pet charities)
Halls C, D and E

9:30-10:15 a.m.

Coffee break
Halls D and E

9:45 a.m.-12 p.m.

Petfood Forum Student Program research presentations and education session
Future of Pet Food Pavilion, Halls C, D and E

10:05 a.m.-12 p.m.

Pet Food Tech Talks
Pet Food Tech Talk Stage, Halls D and E

Sponsored by: Alphia

  • 10 a.m. — Can your packaging line keep up with your extruder? — Max Davis, customer success manager, Waldner NA
  • 10:25 a.m. — The benefits of precision in extrusion — Michael Cheng, global business development manager, pet and aqua, Bühler Group
  • 10:45 a.m. — Nutrition You Can See™: mobility in senior dogs — Brent Kirn, MS.,  Zinpro pet specialist, Zinpro
  • 11:05 a.m. — Keeping pace with changing trends in pet food using analytical technology — Mary Landis, industry sales manager, feed & grain, FOSS
  • 11:25 a.m. — Optimal raw material preparation for premium pet food — Tim Tripp, Sales Engineer, Tietjen
  • 11:40 a.m. — The influence of the extrusion process on digestibility and palatability — Klaus-Rudolf Raths, head of strategy and business development, food and healthcare technologies, GEA

Learn more >

12-1:30 p.m.

Lunch
Halls C, D and E

12:15-12:30 p.m.

AAFCO Lunch n’ learn session: Pet food label modernization update
Chris Berg, feed licensing specialist, Iowa Dept. of Agriculture and Land Stewardship

Pet Food Tech Talk Stage, Halls D and E

12:30-12:45 p.m.

AAFCO Lunch n’ learn session: Human grade guidelines
Madison Fink, pet food coordinator, Missouri Dept. of Agriculture

Pet Food Tech Talk Stage, Halls D and E

1:30-4:10 p.m.

Concurrent sessions: The pet food market and consumer influence
Room 2502

Sponsored by: Signal Theory 

  • 1:30-2 p.m. — Consumer marketing: The good and not so good — Michael Johnson, Finn Cady
  • 2:05-2:35 p.m. — North American consumer acceptance of insect feed ingredients in pet food — Brad Ewankiw, Enterra
  • 3:05-3:35 p.m. —  Soy as the next alternative pet food protein: Survey says … — Gary Davenport, Ph.D., ADM
  • 3:40-4:10 p.m. — Human factors that influence cat food purchasing — Jill Villarreal, Ph.D., Harris-Stowe University

1:30-4:10 p.m.

Concurrent sessions: Ensuring safety in supply chains, novel ingredients
Room 2503

Sponsored by:  Bruker Optics

  • 1:30-2 p.m. — Pet food safety starts with supply chain management — David Rosenblatt, DVM, Sher Consulting
  • 2:05-2:35 p.m. — Pet food regulatory hurdles and upcoming developments — Emily Lyons, Husch Blackwell
  • 3:05-3:35 p.m. — Essentials of hazard analysis and assigning risk for new, novel ingredients — Jeff Lucas, Merieux NutriSciences
  • 3:40-4:10 p.m. — Mycotoxin risk mitigation planning: Applying practical knowledge, techniques to new, emerging protein sources — Jenny Rodgers, Trilogy Analytical Laboratory

1:30-4:10 p.m.

Concurrent sessions: Pet food processing technologies
Room 2504

  • 1:30-2 p.m. — Top 7 strategies for aseptic pet food processing — Pablo Coronel, Ph.D., CRB
  • 2:05-2:35 p.m. — Breaking the mold: Extending pet chews times with extrusion — Will Henry, Extru-Tech
  • 3:05-3:35 p.m. — Challenges, research advances of high-pressure processing for fresh pet food — Vinicio Serment-Moreno, Ph.D., Hiperbaric, and Nicole Lindsley, Steve’s Real Food
  • 3:40-4:10 p.m. — Consumer transparency drives automation and traceability trend in pet food manufacturing — Steve Minnich, ADF Engineering

1:30-4:10 p.m.

Concurrent sessions: Ingredient and nutrition research update
Room 2505

  • 1:30-2 p.m. — Cricket protein: Novel results from canine and feline maintenance trials — Jennifer Maclean, Ph.D., Aspire Food Group
  • 2:05-2:35 p.m. — Specialty pet food formulations: Bridging the gap between emotions and science — Michelle Sandau, Ph.D., AFB International
  • 3:05-3:35 p.m. — Through pet parent eyes: Validating postbiotic efficacy with an in-home concept and usage method — Sharon Norton, Ph.D., Diamond V/Cargill
  • 3:40-4:10 p.m. — Protein hydrolysate innovations for pet food — Bill Schoenherr, Prairie AquaTech

2:35-3:05 p.m.

Coffee break
Halls C, D and E

4:15-6 p.m.

Networking reception
Halls C, D and E

4:30-6 p.m.

Student and industry research poster meet-and-greet
Future of Pet Food Pavilion, Halls C, D and E

Wednesday, May 4

7 a.m.-2 p.m.

Registration
Lobby 2300

7 a.m.-2 p.m.

Cash coffee bar
Lobby 2300

7-8 a.m.

Breakfast
Room 2215 A-C

8 a.m.-3 p.m.

Exhibit hall open
Halls C, D and E

8-9:15 a.m.

Roundtable: Pet food workforce issues: How to attract and retain employees

  • Attracting and retaining pet food frontline employees, increasing productivity during the Age of Resignation Osvaldo Granillo, Redzone Software
  • How to design, measure and improve your leadership culture to increase employee engagement and productivity Donte Vaughn, DM, CultureWorx

Room 3501

9:15-10 a.m.

Coffee break
Halls C, D and E

10-11:45 a.m.

Petfood Forum Student Program presentations
Future of Pet Food Pavilion, Halls C, D and E

10:45-11:45 a.m.

Pet Food Tech Talks
Pet Food Tech Talk Stage, Halls D and E

Sponsored by: Alphia

  • 10:45 a.m. — Compostable/recyclable materials and machinery compatibility: Choices and options — Troy Snader, senior vice president of business development, ProMach
  • 11:05 a.m. — How to reduce down time and stoppages on your stainless steel equipment — Scott Roberts, market development manager, Bodycote
  • 11:25 a.m. — Why palatability is strategic? — Cecile Saint-Paul, marketing, research and development director, NAM, Symrise Pet Food

Learn more >

11:45 a.m. -1 p.m.

Lunch
Halls C, D and E

12-12:15 p.m.

AAFCO Lunch n’ learn session: An overview of AAFCO ingredient definition process
Pet Food Tech Talk Stage, Halls D and E

1-2:15 p.m.

Roundtable: Open science: The state and future of pet food industry research

Room 2505

1-2:15 p.m.

Roundtable: Sustainable pet food and its many facets today

Sponsored by: American Packaging Co.

  • Recovering supermarket food for sustainable pet food ingredients Dan Morash, California Safe Soil, and Jean Francois Herve, Birdstone Consulting
  • New method to assess marine biodiversity impact in relation to more commonly studied environmental impacts Henk Bosch, Ph.D., Bosch Sustainability Consultants, and Jeff Alix, Veramaris VOF
  • Understanding shifting consumer perceptions and their impact on sustainable pet food packaging innovation Nicole Skaugen and Brant Wunderlich, Nova Chemicals

Room 2502

2:15-3 p.m.

Ice cream social and pet charity focus with cash prize giveaways
Halls C, D and E

 

Monday, May 2; All activities will take place at the Kansas City Convention Center, 2100 rooms

Note: Petfood Essentials sessions are not included with on-demand ticket.

7:45-8:30 a.m.

Registration/check-in with light breakfast & coffee

8:30-9:15 a.m.

Welcome and opening session: How to spur innovation and generate new product ideas in your company
Speaker: Steve Lerch, founder and president of Story Arc Consulting, former Google executive

Lerch explains how, in this “new normal,” where no one knows what’s next, our teams must develop cultures that allow for flexibility, ideation and innovation. As the world becomes more technologically dependent, consumer behavior changes more rapidly and unpredictably than ever — a trend emphasized by a pandemic no one saw coming. Based on a decade at Google, Lerch shares stories of how simple cultural principles are more significant innovation drivers than armies of engineers. Learn simple principles and practical strategies that anyone can utilize: the same principles that allowed Google to save lives, connect humanity and even catch Pokémon.

9:15-10:15 a.m.

Rotation 1: Setting the new product strategy. What type of product, including format? Who is the target audience? What are the main distribution channels?
Speaker: Renee Streeter, DVM, DACVN, principal nutritionist, BSM Partners

Streeter focuses on discovering how nutrition plays a role in new concept development and how to discover an appropriate target audience and distribution channels for novel products.

10:15-10:45 a.m.

Coffee break

10:45-11:45 a.m.

Rotation 2: Managing expectations, timelines and competing priorities. Who should be involved, and when? How do you handle marketing vs. regulatory requirements and requests?
Speaker: Leah Lambrakis, vice president, research, development and innovation, Simmons Pet Food

Lambrakis describes how the rapid growth of the pet food category continues to bring exciting opportunities for new products and innovative ideas to be accelerated toward the finish line. With product development lifecycles becoming shorter to keep up with our customers’ innovation needs, it is critical to manage expectations surrounding launch timelines, project requirements, product claims and competing priorities. Staying focused and true to a robust new product development process, with a high degree of cross-functional collaboration, is key to the success of a new product launch. Lambrakis discusses the challenges companies face and the opportunities they offer when managing several customer and corporate projects, and best practices on how to stay on scope, on time and innovative when bringing a new product to market.

11:45 a.m.-12:45 p.m.

Rotation 3: Ingredient, processing and packaging considerations. Do you need new vendors, equipment, processes? How do you factor all into the total cost of the product launch?
Speaker: Amanda Dainton, Ph.D., R&D project leader, Freshpet

Dainton shares her knowledge and insights on the ingredient, processing and packaging components of product development and innovation. These three areas influence each other and the final product you hope to launch. Walk away with a better understanding of how to critically evaluate them and prepare for the unanticipated bumps along the way.

 12:45-1:45 p.m.

Lunch

1:45-2:45 p.m.

Rotation 4: Tinker and test: Online focus groups, interactive platforms and survey research. What are the options — and best practices — for trying your new product on the market before launch and getting feedback from consumers?
Speakers: Mark Golde, principal, Strategies for Growth, and Jenny Mays, customer insights consultant, Climate Corp

Golde and Mays explore the options and best practices for trying your new product on the market getting feedback from your target consumers before launch. You’ll leave this session with the steps you can take to gather more accurate customer insights.

2:45-3:45 p.m.

Rotation 5: Going to market — developing a marketing and distribution plan. How to determine the best retail/distribution channels for your new product, and top marketing tips for each (including e-commerce).
Speaker: Billy Frey, director of field marketing and director of marketing-cat portfolio, Champion Petfoods

Frey provides the fundamentals of taking a new pet food product to market, including development and usage of segmentation and market structure. He shares tips on building useful tools such as an interaction index, a robust media plan and message testing.

3:45-4:15 p.m.

Wrap-up: Groups’ new product presentations and judging of the ideas.

4:15-5 p.m.

Petfood Essentials mixer