Agenda

Petfood Forum tentative schedule of events

Monday, May 2

7:45 a.m.-5 p.m.

Petfood Essentials

10 a.m.-6:30 p.m.

Registration
Lobby 2300

7 a.m.-5 p.m.

Exhibitor move-in
Halls C, D and E

5-7 p.m.

Petfood Forum and Petfood Essentials opening reception

Tuesday, May 3

7 a.m.-5:30 p.m.

Registration
Lobby 2300

7 a.m.-2 p.m.

Cash coffee bar
Lobby 2300

7-8 a.m.

Breakfast
Room 2215 A-C

8-8:50 a.m.

Welcome and opening keynote: Coach Carter on teamwork and leadership

8:50-9:30 a.m.

General session: Pet food spending: Which pet owners spend more, on which brands and why?
David Sprinkle, Packaged Facts

9 a.m.-6 p.m.

Exhibit hall open
Halls C, D and E

9:30-11:30 a.m.

Paws for a Break (visiting pet charities)
Halls C, D and E

9:30-10:15 a.m.

Coffee break
Halls D and E

9:45 a.m.-12 p.m.

Petfood Forum Student Program presentations
Future of Pet Food Pavilion, Halls C, D and E

10:05 a.m.-12 p.m.

Pet Food Tech Talks
Pet Food Tech Talk Stage, Halls D and E

12-1:30 p.m.

Lunch
Halls C, D and E

1:30-4:10 p.m.

Concurrent sessions: Ingredient and nutrition research update
Room 2504

  • 1:30-2:00 p.m. – Cricket protein: Novel results from canine and feline maintenance trials—Jennifer Maclean, Ph.D., and Mohammed Ashour, MD-CM, Aspire Food Group
  • 2:05-2:35 p.m. – Specialty pet food formulations: Bridging the gap between emotions and science—Michelle Sandau, Ph.D., AFB International
  • 3:05-3:35 p.m. – Through pet parent eyes: Validating postbiotic efficacy with an in-home concept and usage method—Sharon Norton, Ph.D., Diamond V/Cargill
  • 3:40-4:10 p.m. – Protein hydrolysate innovations for pet food—Bill Schoenherr and Sue Lancaster, Prairie AquaTech

1:30-4:10 p.m.

Concurrent sessions: The pet food market and consumer influence
Room 2502

  • 1:30-2:00 p.m. – Consumer marketing: The good and not so good—Michael Johnson, Finn Cady
  • 2:05-2:35 p.m. – North American consumer acceptance of insect feed ingredients in pet food—Bruce Jowett, Enterra
  • 3:05-3:35 p.m. –  Soy as the next alternative pet food protein: Survey says … —Gary Davenport, Ph.D., ADM
  • 3:40-4:10 p.m. – Human factors that influence cat food purchasing—Jill Villaareal, Ph.D., and Dan Ha, Ph.D., Harris-Stowe University, and Jim Ha, Ph.D., University of Washington

1:30-4:10 p.m.

Concurrent sessions: Pet food processing technologies
Room 2505

  • 1:30-2:00 p.m. – Top 7 strategies for aseptic pet food processing—Pablo Coronel, Ph.D., CRB
  • 2:05-2:35 p.m. – Breaking the mold: Extending pet chew times with extrusion—Will Henry, Extru-Tech
  • 3:05-3:35 p.m. – Challenges, research advances of high-pressure processing for fresh pet food—Vinicio Serment-Moreno, Ph.D., Hiperbaric, and Nicole Lindsley, Steve’s Real Food
  • 3:40-4:10 p.m. – Consumer transparency drives automation and traceability trend in pet food manufacturing—Steve Minnich, ADF Engineering

1:30-4:10 p.m.

Concurrent sessions: Ensuring safety in supply chains, novel ingredients
Room 2503

  • 1:30-2:00 p.m. – Pet food safety starts with supply chain management—David Rosenblatt, DVM, Sher Consulting
  • 2:05-2:35 p.m. – Pet food regulatory hurdles and upcoming developments—Emily Lyons, Husch Blackwell
  • 3:05-3:35 p.m. – Essentials of hazard analysis and assigning risk for new, novel ingredients—Jeff Lucas, Merieux NutriSciences
  • 3:40-4:10 p.m. – Mycotoxin risk mitigation planning: Applying practical knowledge, techniques to new, emerging protein sources—Jenny Rodgers, Trilogy Analytical Laboratory

2:35-3:05 p.m.

Coffee break
Halls C, D and E

4:15-6 p.m.

Networking reception
Halls C, D and E

4:30-6 p.m.

Student and industry research poster meet-and-greet
Future of Pet Food Pavilion, Halls C, D and E

Wednesday, May 4

7 a.m.-2 p.m.

Registration
Lobby 2300

7 a.m.-2 p.m.

Cash coffee bar
Lobby 2300

7-8 a.m.

Breakfast
Room 2215 A-C

8 a.m.-3 p.m.

Exhibit hall open
Halls C, D and E

8-9:15 a.m.

Roundtable: Pet food worker shortage: How to attract and retain employees

  • Attracting and retaining pet food frontline employees, increasing productivity during the Age of Resignation—Claudine Bianchi, Redzone Software
  • How to design, measure and improve your leadership culture to increase employee engagement and productivity—Donte Vaughn, DM, CultureWorx

9:15-10 a.m.

Coffee break
Halls C, D and E

10-11:45 a.m.

Petfood Forum Student Program presentations
Future of Pet Food Pavilion, Halls C, D and E

10:15-11:45 a.m.

Pet Food Tech Talks
Pet Food Tech Talk Stage, Halls D and E

11:45 a.m. -1 p.m.

Lunch
Halls C, D and E

1-2:15 p.m.

Roundtable: Open science: The state and future of pet food industry research

  • Assessing research needs for informing pet food industry decisions—Lonnie Hobbs, Kansas State University
  • Collaborating to support the pet food industry: The need for transparent discourse and a path forward—Anna Kate Shoveller, Ph.D., and Adronie Verbrugghe, Ph.D., University of Guelph; Daniel Schulof, Dogs, Dog Food and Dogma

Room 2504

1-2:15 p.m.

Roundtable: Sustainable pet food and its many facets today

  • The post-pandemic pet food consumer: New realities and evolving demands—Larine Urbina and Pedro Goncalves, Tetra Pak
  • Recovering human-grade food to produce pet food ingredients—Dan Morash, California Safe Soil, and Jean Francois Herve, Birdstone Consulting
  • New method to assess marine biodiversity impact in relation to more commonly studied environmental impacts—Henk Bosch, Ph.D., Bosch Sustainability Consultants, and Jeff Alix, Veramaris VOF
  • Understanding shifting consumer perceptions and their impact on sustainable pet food packaging innovation—Nicole Skaugen and Brant Wunderlich, Nova Chemicals

Room 2502

2:15-3 p.m.

Closing session and announcement of Student Program research winner(s) Pet charity focus: How to give back to the greater pet community

Halls C, D and E

 

Monday, May 2; All activities will take place at the Kansas City Convention Center, 2100 rooms

7:45-8:30 a.m.

Registration/check-in with light breakfast & coffee

8:30-9:15 a.m.

Welcome and opening session: How to spur innovation and generate new product ideas in your company
Speaker: Steven Lerch, founder and president of Story Arc Consulting, former Google executive

9:15-10:15 a.m.

Rotation 1: Setting the new product strategy. What type of product, including format? Who is the target audience? What are the main distribution channels?
Speaker: Renee Streeter, DVM, DACVN, principal nutritionist, BSM Partners

10:15-11:15 a.m.

Rotation 2: Managing expectations, timelines and competing priorities. Who should be involved, and when? How do you handle marketing vs. regulatory requirements and requests?
Speaker: Leah Lambrakis, vice president, research, development and innovation, Simmons Pet Food

11:15-11:45 a.m.

Coffee break

11:45 a.m.-12:45 p.m.

Rotation 3: Ingredient, processing and packaging considerations. Do you need new vendors, equipment, processes? How do you factor all into the total cost of the product launch?
Speaker: Amanda Dainton, Ph.D., project leader strategic quality and process development, Freshpet

 12:45-1:45 p.m.

Lunch

1:45-2:45 p.m.

Rotation 4: Tinker and test—testing, modeling, focus groups. What are the options—and best practices—for trying your new product on the market before launch and getting feedback from consumers?
Speaker: Tim Schuster, founder, Pop Up Think Tank

2:45-3:45 p.m.

Rotation 5: Going to market—developing a marketing and distribution plan. How to determine the best retail/distribution channels for your new product, and top marketing tips for each (including e-commerce).
Speaker: Don King, president, Supply Tigers

3:45-4:15 p.m.

Wrap-up: Groups’ new product presentations and judging of the ideas.

4:15-5 p.m.

Petfood Essentials mixer