Agenda

Petfood Forum schedule of events

** Times listed in Central Daylight Time (CDT)

Wednesday, Sept. 22

8 a.m. – 5 p.m.

Petfood Essentials
Located at the Marriott

8 a.m. – 6:30 p.m.

Registration
Lobby 2300

10 a.m. – 5 p.m.

Exhibitor move-in
Halls D and E

5-6:30 p.m.

Petfood Forum and Petfood Essentials opening reception
Hall B

Thursday, Sept. 23

7 a.m. – 5:30 p.m.

Registration
Lobby 2300

7 a.m. – 2 p.m.

Coffee bar
Lobby 2300

7-8 a.m.

Breakfast
Hall C

8-8:50 a.m.

Welcome and opening keynote: Using innovation to be a pet food ‘David’ within a Goliath
Tom Fishburne, Marketoonist

Using his illustrations, Fishburne will explain how pet food ‘Davids’ can compete against Goliaths using innovation—or to remain innovative Davids even within a larger, Goliath-like pet food company.

Room 3501

8:50-9:30 a.m.

General session: Connecting with pet food consumers in a changing landscape
Michael Johnson, Finn Cady

Room 3501

9:30 a.m. – 6 p.m.

Exhibit hall open
Halls D and E

9:30-11:30 a.m.

Paws for a Break (visiting pet charities)
Lobby 2300

9:45-10:30 a.m.

Coffee break
Halls D and E

9:45 a.m. – 12 p.m.

Petfood Forum Student Program presentations
Halls D and E

11:30 a.m. – 12 p.m.

Pet Food Tech Talks
Pet Food Tech Talk Stage, Halls D and E

12-1:30 p.m.

Lunch
Hall C

1:30-4:15 p.m.

Concurrent sessions: Sustainability in pet food
Room 2502

  • 1:30-2:00 p.m. – Partnering with consumers to meet your sustainability goals via upcycling — Ben Gray, Upcycled Food Association, and Alex Waite, Shameless Pets
  • 2:05-2:35 p.m. – Innovative and sustainable pet food processing solutions — Brian Streit, Wenger Manufacturing
  • 3:10-4:15 p.m. – Sustainability roundup:
    • Lifecycle assessment and eco-design of pet food products — Aurelie de Ratuld, Ph.D., Diana Pet Food
    • Why a single path to sustainable pet food packaging may be barking up the wrong tree — Bill Barlow, Printpack
    • Assessing the environmental sustainability of common pet food protein sources — Caitlyn Dudas, Pet Sustainability Association
    • Mealworms as a sustainable ingredient for pet food and treats — Virginia Emery, Ph.D., Beta Hatch

1:30-4:15 p.m.

Concurrent sessions: Ingredient and nutrition research
Room 2504

  • 1:30-2:00 p.m. – Innovation and alternative pet food proteins—Susanne Wiegel, Ph.D., Nutreco NuFrontiers
  • 2:05-2:35 p.m. –  North American consumer acceptance of insect proteins in pet food—Bruce Jowett, Enterra
  • 3:10-4:15 p.m. –  New ingredient research roundup:
    • Omega-3 phospholipids versus triglycerides in Alaskan Huskies—Lena Burri, Ph.D., Aker Biomarine
    • Postbiotic nutrition and functional metabolites to support pet health and well-being—Juan Gomez-Basauri, Ph.D., Alltech
    • Alternative plant protein for pet food: Barley protein concentrate—Lisa Schole and Kent Cooper, Evolve Consulting Group
    • Value additions to protein co-products for pet treats—Eric Altom, Ph.D., Balchem

1:30-4:15 p.m.

Concurrent sessions: Keeping pet food safe with technology
Room 2505

  • 1:30-2:00 p.m. – Regulating popular pet food market trends—Melissa Hartley and Jennifer Howell, FONA International
  • 2:05-2:35 p.m. – Future crises warrant proactive and elevated preparation by pet food businesses—Judi Lazaro, AIB International
  • 3:10-4:15 p.m. – Safety and technology roundup:
    • Mitigating the risks of unconventional and novel protein ingredients to ensure safe pet food—Ray Matulka, Ph.D., Burdock Group
    • Protecting your consumers: Mycotoxin best practices—Tracie Sheehan, Ph.D., Merieux NutriSciences
    • Industry 4.0 and smart data: Improving your pet food plant’s performance using big data—Pete Ensch, WEM Automation
    • Role of advanced pouch packaging technology to meet new pet food consumer demands—Beth Vann, CMD Corp.

2:35-3:05 p.m.

Coffee break
Halls D and E

4:15-5:30 p.m.

Networking reception
Halls D and E

4:30-5:15 p.m.

Student and industry research poster meet-and-greet
Halls D and E

Friday, Sept. 23

7 a.m. – 2 p.m.

Registration
Lobby 2300

7 a.m. – 2 p.m.

Coffee bar
Lobby 2300

7-8 a.m.

Breakfast
Hall C

8 a.m. – 2 p.m.

Exhibit hall open
Halls D and E

8-8:30 a.m.

General session: Consumer conceptions about pet food formats: Kibble, canned, alternative
David Sprinkle, Packaged Facts

Room 3501

8:30-9 a.m.

General session: Intellectual property update: Turn your pet food IP rights into a competitive advantage
Douglas Robinson and Leanne Rakers, Harness, Dickey & Pierce

Room 3501

9:15-10:30 a.m.

Panel session 1: Fresh/human-grade pet food research and executive roundtable: Why digestibility, the microbiome and other factors differ

Fresh and human-grade pet food, and similar formats and formulations, keep gaining in sales and popularity with pet owners, with more companies continuing to enter the category. This growth has spurred new research on nutritional aspects of such pet foods, showing that digestibility, microbial populations, nutrient:calorie ratios, energy estimates and other factors differ; they are not better or worse, just different. This has implications for ingredient sourcing, testing, feeding guidelines and other issues related to product development. Leading researchers will present highlights of their latest studies, then be joined by executives of fresh pet food companies for discussion and Q&A.

Topics and experts include:
• Recent data on fresh and human-grade diets related to nutrient digestibility, fecal output and the microbiome — Kelly Swanson, Ph.D., Professor of Animal Nutrition, University of Illinois
• Pet food categorization: not all calories are the same — Donna Raditic, DVM, CVA, DACVN, Nutrition and Integrative Medicine Consultants
• Implications of accurate energy estimates/feeding guidelines with veterinarians, pet owners in mind — Martha Cline, DVM, DACVN, Red Bank Veterinary Hospitals
• Executives joining the panel discussion include Gerardo Perez-Camargo, DVM, PhD., Freshpet; Oscar Chavez, BVetMed, MRCVS, JustFoodForDogs; and Justin Shmalberg, DVM, DACVN, DAVSMR, NomNomNow

Room 2502

9:15-10:30 a.m.

Panel session 2: Optimizing the e-commerce boom for your pet food business

Already in growth mode before 2020, the COVID-19 pandemic sent pet food e-commerce into overdrive, also fueling brands with direct-to-consumer distribution models. Selling your pet food online is now a given, new technologies, insights and data are continually emerging that can help you find the best opportunities for your brand and maximize success.

Topics and experts include:
• Don’t bury the bone: Ways to influence product content performance on major online pet food retailers — Amanda Wolff, OneSpace
• Future of personalization in the direct-to-consumer pet food market — Renee Streeter, DVM, BSM Partners
• What’s next in pet food e-commerce: Using IoT to get consumer insights, auto replenishment — Adhithi Aji, Adrich

Room 2504

9:15-10:30 a.m.

Panel session 3: Cats are unique creatures: New nutrition research

Though a smaller part of the overall pet food market, cat food represents a growth segment globally, as more pet-loving consumers turn to cats as companions. Product development is starting to catch up, emphasizing that cats are not small dogs; they have their own unique nutritional and health needs. What does the latest research show?

Topics and experts include:

  • Long-term effects of diet format on body weight, body composition and insulin sensitivity in the cat — Emma Bermingham, Ph.D., AgResearch
  • Holistic approach to measuring palatability in wet cat diets — Susan Jojola, Ph.D., and Punyatoya Mohapatra, Ph.D., AFB International
  • Potential benefits of supplementing dietary choline to cats — Alexandra Rankovic, University of Guelph

Room 2505

10:30-11 a.m.

Coffee break
Halls D and E

10:30 a.m. – 12 p.m.

Petfood Forum Student Program presentations
Halls D and E

10:30 a.m. – 12 p.m.

Pet Food Tech Talks
Pet Food Tech Talk Stage, Halls D and E

12-1:15 p.m.

Lunch
Halls D and E

1:15-2 p.m.

Closing session: Exclusive consumer research: Pet ownership and consumer engagement post-pandemic

What are current pet owner attitudes toward pet food transparency and trust of the industry, plus specific pet food product types, claims, humanization and premiumization? Based on exclusive research conducted in conjunction with Jefferies Group, an investment firm advising and supporting pet food companies, pet retailers and similar organizations among its thousands of clients.

Room 3501

Thursday, Sept. 22; All activities will take place at the Marriott

8-8:45 a.m.

Registration/check-in with light breakfast & coffee
Basie Foyer – 2nd Floor

8:45-9:15 a.m.

Welcome and introduction
Basie Foyer – 2nd Floor

9:15-10:15 a.m.

Rotation 1

10:20-11:20 a.m.

Rotation 2

11:20-11:50 a.m.

Coffee break
Basie Foyer – 2nd Floor

11:50 a.m. – 12:50 p.m.

Rotation 3

 12:50-2 p.m.

Lunch
Basie BB1/CC1 – 2nd Floor

2-3 p.m.

Rotation 4

3:05-4:05 p.m.

Rotation 5

4:05-5 p.m.

Essentials mixer
Basie Foyer – 2nd Floor