April 28-30, 2025

All Speakers

Dog and cat food research experts who will present at Petfood Forum & Petfood Essentials

Erkin Peksoz

Principal, Client Insights

Circana

Erkin Peksoz is principal, client insights, at Circana and leads the Perdue Farms team. Prior to joining Circana in 2017, he held various brand management roles across the food and beverage CPG industry. In his own words, nothing excites and energizes him more than observing and reacting to the ever-changing consumer trends and decisions. He holds undergraduate and graduate degrees in civil engineering and an MBA from the University of Michigan.

Date/Time

Title

Tue Jul 29

9:30 AM - 10:15 AM

How digital-first consumers are reshaping chicken consumption

Oglethorpe Ballroom

As mobile apps, online platforms, AI assistants, and kiosks become more common in the shopping journey, consumers — especially younger generations — are embracing convenience-driven, tech-enabled experiences. While data limitations prevent a complete picture of what lies ahead, strong signals point to continued growth in digital engagement. Drawing from exclusive research, learn about behaviors and explore today’s trends that offer clues about where consumer expectations are headed.