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From a varied agricultural background in cropping Speller moved into the poultry sector when he purchased a broiler farm in 2004 in the U.K. and from scaling that business and discovering a need to use his own data in new ways, David Speller has since gone on to establish a global artificial intelligence business, Optifarm. The company focuses on uncovering and understanding the cause-and-effect information held within existing, readily available, poultry farm data.