All Speakers

With HPAI remaining a persistent challenge and media coverage fluctuating, the poultry industry has a limited window to take control of the narrative. During this panel discussion, learn about the economic impacts of HPAI, how the industry is leveraging technology to stop its spread and how sales and marketing can proactively address consumer concerns and misinformation to build consumer confidence and mitigate long-term risks associated with public uncertainty.

The current highly pathogenic avian influenza (HPAI) outbreak has been ongoing for over three years and has presented unprecedented challenges to North America’s poultry industries. Commercial poultry losses have been staggering, wild bird and mammal populations have been infected and cows in hundreds of dairies have tested positive for the virus. Learn more about the status of the current outbreak and the control measures that are being tested and implemented in the U.S. and vaccination in other countries.