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Ryan Estis, bestselling author, former Fortune 500 chief revenue officer and globally recognized sales and leadership expert, explains how the customer experience has been radically altered — and faces further transformation — as touchpoints, on-demand services, personalization and AI-enabled automation become more sophisticated. Today’s customers expect an effortless, personalized experience and seek brands that can continuously adapt and consistently deliver exceptional experiences. Customer experience can be a strategic differentiator and a source of competitive advantage, and Estis helps you understand how by leveraging the principles of human-centered growth. He explores how category-leading companies have cracked the code to meet evolving customer expectations through people, aligning employees around a common purpose and empowering them to deliver the extraordinary. By inspiring new ideas about the dynamics of customer and employee relationships, Estis provides a fresh understanding of how putting your customer at the center of your growth strategy can profoundly impact your business.