April 28-30, 2025

All Speakers

Dog and cat food research experts who will present at Petfood Forum & Petfood Essentials

Michael Allison
CEO
Adversity Academy Leadership Development Co.
Michael Allison is a U.S. Marine Corps veteran, Purple Heart recipient and CEO of the Adversity Academy Leadership Development Co. With over two decades of leadership experience, he has empowered high-level individuals and Fortune 500 organizations to break through limitations and embrace a mindset of growth and accountability. His journey through the aftermath of 9/11 and the Iraq War, where he led critical missions, shaped his unique approach to leadership under extreme pressure. Allison’s entrepreneurial journey has seen him successfully launch multiple businesses, earning recognition from outlets like INC 5000, Franchise Consultant, USA Today and ESPN. He was honored with the 2022 Distinguished Alumni Award from Indiana Wesleyan University. Additionally, his insights have been featured in media including VFW Magazine, NBC, multiple podcasts, TEDx stages and About Face Military Mental Health Tribute.
Date/TimeTitle
Wed Apr 30
8:15 AM - 9:00 AM
Wednesday opening session: Break the bottle: How to shatter limiting beliefs and achieve peak performance in pet food development and marketing
KCCC 2103A-C
Michael Allison, CEO of the Adversity Academy Leadership Development Co., delivers a message designed to help leaders, entrepreneurs and professionals break through the self-imposed barriers that hold them back. “Break the bottle” is a call to action for those ready to shatter limiting beliefs, embrace a growth mindset and unlock their true identity and potential to achieve peak performance in life and business. Drawing from his own experiences overcoming adversity in the military as a U.S. Marine Corps veteran, as well as in entrepreneurship and leadership, Allison provides actionable frameworks, strategies and insights to inspire you to challenge your mental barriers and redefine your personal and professional paths.