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Eleanor McGhee is senior vice president of merchandising & marketing at Hollywood Feed, where she leverages data-driven insights to shape retail strategy across the pet specialty chain. Her work focuses on translating consumer behavior, sales performance and store level feedback into actionable merchandising and marketing decisions to drive growth. McGhee partners closely with vendors to create integrated retail strategies that connect pet parents, brands and in-store teams. She is particularly passionate about using data to elevate the independent pet retail experience by helping pet parents make informed nutrition choices and enabling brands to connect more effectively at the point of purchase.