April 27-29, 2026

All Speakers

Dog and cat food research experts who will present at Petfood Forum & Petfood Essentials

Annette Lundeen
Head of Product
Datacor Animal Nutrition
Annette Lundeen is head of product for Datacor Animal Nutrition (formerly Format Solutions), a global provider of formulation and feed ERP software for animal feed and pet food manufacturers. She leads product strategy focused on improving operational efficiency, data-driven decision-making and regulatory-ready formulation and production workflows. With more than 30 years of experience in the feed industry, Lundeen began her career as a formulator and has held roles spanning formulation leadership, process standardization, global training and nutrition technology adoption. She holds a degree in animal science from the University of Minnesota and brings a practitioner’s perspective to building software that works in real feed mill environments.
Date/TimeTitle
Mon Apr 27
10:30 AM - 11:45 AM
Petfood Essentials: Addressing formulation quality and risk management in pet food
KCCC Room 2215

Annette Lundeen, head of product, Datacor Animal Nutrition, discusses how to implement a quality control program to ensure quality and minimize risk of error using techniques and tools available to nutritionists within formulation software, addressing day-to-day realities such as variability of ingredient quality, disruptions in supply chains and difficulties in production. She introduces new technologies that formalize expert knowledge and automate the risk assessment process with the aim of increasing efficiency, reliability and accuracy, recognizing that inherent risks exist each time a new product is developed or a product’s recipe is updated. Modern formulation systems help pet food companies cost-effectively manufacture the right products with the right quality in the right way, avoiding mistakes that carry risk of huge negative impact on animal health, company reputation and finances.