2027 Exhibitor Enrollment
Priority Access Program
Petfood Forum Priority Access Program 2026 limited rollout
Select Founding Exhibitors during Petfood Forum 2026 may secure early access to Petfood Forum 2027.
Onsite signup:
Tuesday, April 28: 1:15-2:15 p.m.
Tuesday, April 28: 4:45-6 p.m.
Wednesday, April 29: 8-9 a.m.
Wednesday, April 29: 1:30 – 3:30 p.m.
The Petfood Forum Priority Access Program gives exhibitors the opportunity to secure their presence at the following year’s event earlier than ever before.
As part of the program’s initial launch this year, select exhibitors are invited to enroll as Founding Exhibitors during Petfood Forum 2026 and receive priority access and additional benefits for Petfood Forum 2027. Read on to learn about important details on how to participate.
Not a founding exhibitor?
Founding Exhibitor Benefits
Exhibitors who enroll during Petfood Forum 2026 can secure their participation in Petfood Forum 2027 while receiving valuable advantages.
Founding Exhibitors receive:
- Best value exhibitor booth rates
- Booth selection before new exhibitors
- Advanced planning opportunities for 2027
Plus choose one additional benefit:
- Two complimentary PFF27 special guest passes to invite VIP customers
OR - An editorial interview opportunity with Petfood Industry editors
How the Priority Access Program Works
The Petfood Forum Priority Access Program allows exhibitors to plan ahead and secure their place at next year’s event earlier than the traditional booth sales process.
For the program’s launch year:
- Select exhibitors may enroll as Founding Exhibitors during Petfood Forum 2026
- Enrollment takes place on-site by completing a Letter of Intent (LOI)
- Participating exhibitors will receive priority booth selection before general booth sales open
Founding Exhibitor enrollment deadline:
3:30 pm CT | April 29, 2026
Who Should Participate
The Priority Access Program is ideal for exhibitors who want to:
- Secure their participation in Petfood Forum 2027 early
- Gain earlier access to premium booth selection
- Explore sponsorship opportunities before they become widely available
- Plan their future presence at Petfood Forum and lock in rates
Interested in the Priority Access Program?
The Petfood Forum Priority Access Program will expand for Petfood Forum 2027.
If your company is interested in learning more or would like to be notified when future enrollment opportunities become available, join the waiting list below.