Petfood Forum Approval Guide
Need approval to attend?
Build your case for attending Petfood Forum 2027
Use this practical guide to build the business case for attending in a cost-conscious year.
Attending an industry event in 2027 often requires more than interest. It requires a clear, defensible reason to go.
If you need approval from a manager, finance leader or another decision-maker, the Petfood Forum Approval Guide can help you explain the value, estimate the investment and connect your attendance to your organization’s priorities.
Petfood Forum at a glance
April 26–28, 2027
Kansas City, Missouri, USA
- 100% focused on pet food
- 3,600 professionals attended in 2026
- 381 exhibiting companies in 2026
- 43 countries represented in 2026
Plan early and save
Kickoff rates are available through November 30 and offer the lowest Petfood Forum ticket prices.
Starting the approval process early gives your organization more time to budget, coordinate travel and choose the ticket that best supports your goals.
Why Petfood Forum is worth the investment
Petfood Forum gives professionals across the pet food business an opportunity to accomplish several objectives during one trip.
Learn about the issues affecting your work
Explore education covering nutrition and ingredients, market and marketing, processing and operations, and safety and regulatory topics. Return to work with new information and ideas to share with your team.
Meet suppliers and compare options
Connect directly with ingredient, equipment, packaging, technology and service providers. Use your time in the exhibit hall to research potential partners, ask questions and compare approaches.
Build valuable industry connections
Meet professionals from across the global pet food supply chain, strengthen existing relationships and develop new contacts who understand your work.
Bring value back to your organization
Create a plan for sharing useful information, supplier contacts and recommended next steps with colleagues after the event.
Who This Guide Is For
If you work in:
- Nutrition and ingredients
- Research and product development
- Quality, food safety and regulatory affairs
- Processing, production and operations
- Purchasing and sourcing
- Marketing, sales and business development
- Company and team leadership
This guide will help you:
- Explain the business value of attending
- Tie attendance to your current role and priorities
- Show how one idea, supplier conversation or technical insight could outweigh the cost of registration
What’s Inside the Approval Guide
1. ROI by Role
A quick breakdown of how Petfood Forum can create value for technical, operational, and sourcing teams.
2. Cost vs. Value Framework
A simple way to compare the cost of attendance with the value of one actionable insight, supplier connection, or avoided mistake.
3. Internal Approval Email Template
A ready-to-send note you can customize and share with your manager or finance team.
4. Why Petfood Forum Is Different
A concise summary of what makes this event uniquely relevant to pet food manufacturing professionals.