Exhibitor and Sponsorship Prospectus

For over 30 years, Petfood Forum has been the industry’s only global conference and exhibition for professionals working in the pet food industry, increasingly attracting key business leaders, influencers, decision-makers and buyers each year. It is designed to organize a time and place for the industry to connect and move business forward.

Petfood Forum is:

  • The best opportunity to network, learn and conduct business with pet food professionals from around the world
  • An ideal setting for exhibitors to make key connections and position themselves to take their business to the next level
  • Where pet food market leaders engage with the global industry’s top decision makers, including ingredient, nutrition, packaging, food safety and processing technology experts

Who attends & exhibits?

See a sample listing of previous attending and exhibiting companies >>



  • Sales & marketing
  • Owner/management
  • R&D
  • Purchasing
  • Production
  • Nutritionist, vets, consultants
  • Quality control, food safety
  • Other


  • Suppliers
  • Petfood manufacturer
  • Distributor, broker, import, export, retail
  • Consulting, vet, nutritionist, other
  • University, government, association
  • Other


Need to increase your brand visibility? Launch a new product? Emerge as a thought leader? Capture the interest of decision-makers?

In the global pet food manufacturing industry, companies are facing unique challenges that are impacting how pet food is processed, distributed, marketed and sold. By enhancing your booth presence with sponsorship opportunities, you can more prominently position your product and services in front of manufacturers as they seek business solutions at Petfood Forum.

No matter the budget our team can create a package that fits your goals. Sponsorship options range from $1,000 to $20,000.

All sponsorship opportunities are on a first-come, first-served basis. Talk to your Petfood Industry sales manager for pricing and details.

Sponsor deliverables:

  • Company logo on event signage, where applicable
  • Company logo on Petfood Forum website
  • Company mention in the Program of Events – Thanking our Sponsors
  • Company logo included in the post-show display ad in Petfood Industry magazine

Strengthen your company’s image and define how your company and products are perceived by decision-makers throughout the pet food industry. More than 20 options are available to help you achieve successful brand positioning.

  • 6ft pull-up signage – opportunities throughout the convention center to place your company message on a pull-up sign
  • Bar napkins or coasters – your company logo on the back side of the coasters used in the headquarter hotel lobby bar during peak nights of the show. Two (2) opportunities available
  • Charging table/meeting zone – located in meeting spaces throughout the convention center to assist attendees in recharging their portable electronics. Two (2) sites available
  • Directional M*A*S*H-style signs – a unique way to point attendees to your booth, plus provide needed directions around the convention center
  • Column wrap – place your company message around the columns inside the convention center for extra branding and visibility
  • Escalator decals – lead the attendees up the escalators with your message of welcome. Three (3) opportunities available
  • Floor decals – lead the attendees to your booth with decals adhered to the floor. Some restrictions apply.
  • Hotel keycard – your company logo and message on the keycards given to all registered guests at the Kansas City Marriott Downtown or Loews Kansas City Hotel upon check in starting on Sunday night. Two (2) opportunities available
  • Hotel room drops – reach attendees by having your marketing message placed under their hotel room doors at the Petfood Forum headquarter hotel. Multiple opportunities available
  • Lanyard – your company name and message on the badge holder/lanyard given to all attendees. One (1) opportunity available SOLD OUT
  • Luggage tags – included in the attendee bags, this branded item goes beyond the show, wherever attendees travel. One (1) opportunity available
  • Notebooks – exclusive branding of the event notebook placed in the attendee bags. One (1) opportunity available SOLD OUT
  • Pens – premier branding of the event pen placed in the attendee bags. One (1) opportunity available
  • Scrolling marquee – standout from the crowd when your message is placed outside the convention center on a scrolling marquee. The message is visible as attendees walk the convention center and on the streets. SOLD OUT
  • Show app – Compatible with iPhone and Android, the Petfood Forum Show App provides access to information about the conference and exhibit hall, available for attendee use before and during the show. One (1) opportunity available (Unlimited companies can purchase a Corporate Profile Page to supplement their show promotion.)
  • Trash can wraps – display your message of sustainability on the trash bins used for recycling.
  • Water stations – hydration is key. Use this essential station as an opportunity to display your marketing message.
  • WiFi in the exhibit hall – your company name becomes the password used to access the exhibit hall-wide WiFi. One (1) opportunity available
  • Window clings  – a variety of locations throughout the Kansas City Convention Center to adhere your company message to the windows

86% of 2023 attendees said networking is a top reason they attend Petfood Forum. Position your brand with these highly anticipated show features and engage directly with event attendees in a more casual format.

  • Coffee breaks – An industry-sponsored, casual networking break. Six (6) available sponsorships
  • Breakfast sponsor – your logo predominately displayed during the most important meal of the day. Two (2) available sponsorships
  • Lunch sponsor – your company name displayed prominently in the meal area which will be on the exhibit hall floor. This would include the ability to place a brochure or flyer on the tables prior to the meal being served. Four (4) available sponsorships
  • Opening night reception sponsor on MondayFive (5) available sponsorships
  • Exhibit hall networking reception on TuesdaySix (6) available sponsorships

In a globally expanding market, it can be difficult to stand out among competitors. Set yourself apart by leveraging the opportunity to be associated with the industry experts that are sharing relevant, timely knowledge or showcasing your latest product solution.

  • General session sponsor – show your support of consumer research during the ever-popular general session.
  • Keynote session sponsor – the well-attended keynote sessions are the perfect place to showcase your company and stay top of mind with attendees. Two (2) opportunities available
  • Pet Food Tech Talk presentation or stage sponsor – the well-attended Tech Talk stage is the perfect opportunity to show that your company supports innovation and cutting-edge developments in the pet food industry. Multiple opportunities available
  • Future of Pet Food Pavilion/Student program sponsor – Be part of the wave of companies encouraging the next generation of pet food manufacturing personnel. The Student Program sponsor participates in bringing college students to Petfood Forum to expose them to the industry and mentor them in the benefits of pet food manufacturing as a career choice. Sponsorship supports admission, meet-and-greet-event, and job board hosting throughout the convention center. Multiple opportunities available
  • Sustainability partner – Make our world and Petfood Forum greener when you sign up as a sustainability partner. Our new sustainability mission is dedicated to providing more consistent and visible recycling efforts throughout the venue. Eight (8) opportunities available. 

Aligning your brand with industry innovation, technology, research and data is growing more important in a competitive market. Petfood Forum is the premier place to show your support of industry professionals, researchers and experts who attend the event.

  • Aisle signs and aisle floor markers – your company name and logo attached to the aisle sign where your booth is located with an addition 4’x2’ floor decal at the head and back of each aisle. Fourteen (14) opportunities available. Sponsor’s booth must be located in the aisle sponsored
  • Attendee bags – premier branding of the event bag distributed to all attendees at registration. One (1) opportunity available
  • Cooperation live pets – details coming soon
  • Entertainment guide sponsor – dining and entertainment information attendees need when exploring Kansas City outside the show. See full digital version One (1) opportunity available
  • NEW! First For Forum program sponsor – support career growth of new industry professionals when you become a sponsor of the First For Forum program. This initiative brings 5 emerging pet food professionals to Petfood Forum, at no cost to them. Five (5) opportunities available
  • NEW! Game Buzz – an interactive exhibit hall game that engages attendees
  • Hand sanitizer – placed in the attendee bags for their personal use. One (1) opportunity available
  • Pet charity or photo wall sponsor – build your brand while building philanthropy by sponsoring the pet charities that attend Petfood Forum
  • Petfood Forum Show Guide – The information booklet used by attendees to learn more about the agenda, speakers and exhibit hall. One (1) opportunity available (Unlimited companies can purchase a Corporate Profile Page to supplement their show promotion.)
  • NEW! Photo booth – Send attendees home with a souvenir photo of their Petfood Forum experience. Sponsor branded backdrop or photo border. One (1) opportunity available
  • Women in Petfood Leadership lunch sponsor – Show your support of the women in our industry. Now in its second year, the Women in Petfood Leadership lunch facilitates the development and professional advancement for women in the pet food manufacturing community. Multiple opportunities available

Build a comprehensive marketing strategy to promote your trade show booth before, during and after the event.

  • Utilize targeted audience messages (email) to reach an exclusive qualified audience of pre-registered Petfood Forum attendees and other industry professionals
  • Display ads in Petfood Industry magazine for maximum exposure
  • Corporate profile page in the Petfood Forum 2024 show guide, featuring a single page of information about your company and its capabilities
  • Display the official Petfood Forum event logo in your marketing materials (provided upon request)
  • Be one of 8 exhibiting companies in the Petfood Forum Sneak Peek email communications, showcase your company with a brief bio and company logo to registered attendees
  • Enhance your online exhibitor listing by adding logos, social media links and upload product literature for attendees to access prior to the show
  • Ask your Petfood Industry Sales Professional about Petfood Forum Marketing Packages aimed to elevate your presence leading up to, at and post Petfood Forum



Melissa Thrune

Kerry Beaulieu

Lynzi Kleist

Steve Akins

Southeast Asia

Simon Lee


Uwe Riemeyer