Kerry O’Hara, Ph.D
Title
Chief Insights Officer
Company
American Pet Products Association
Kerry O’Hara will share strategic insights for the pet food and pet care markets on Tuesday, April 30, at 1:30-1:55 pm during “The pet food market and marketing innovations” concurrent sessions. Register here
What is the single, most important concept you hope attendees will learn from your presentation?
The major trends affecting the pet industry as a whole, the strength of the industry over time, and the forecasts for our industry to 2030.
Please explain the significance of this concept to the pet food industry and your organization:
Pet food continues to be the single largest product type in the pet industry, so understanding the forces that impact it – including pet owner preferences, shopping behaviors, and changes – is key to industry success.
The APPA sits at the crux of the pet industry for information acquisition and distribution. Elevating the intelligence of the pet industry is key to the APPA’s mission to enable the community to grow and thrive.
What are potential next developments in this specific field?
The APPA is now making the acquisition of intelligence for the pet industry an annual project, via the National Pet Owners Survey, with quarterly release dates, for the pet community.
Presentation Description:
Strategic insights for the pet food and pet care markets — O’Hara shares the state of the pet industry and how it has trended before and after the COVID-19 pandemic. She covers how generational changes are driving the future of the pet industry, how online shopping is surpassing brick and mortar, and why anyone not paying attention to social media, including YouTube, is missing out.
Experience:
Kerry O’Hara, Ph.D., is recognized as an expert on pet owners in the U.S. With a combination of expertise and education, she is passionate about business research, data analytics and strategy development. Since 2010, she has been a stalwart in the pet industry, currently serving as the chief insights officer at the American Pet Products Association. O’Hara has over 30 years of applied research and analytics experience and over 20 years of senior leadership experience.
