Mark Strobel

Mark Strobel


Senior research manager


Euromonitor International

Petfood Essentials presentation description:

Trends and developments in the pet care industry — Mark Strobel, senior research manager with Euromonitor International, explains how the global pet care industry has been highly dynamic, including with new types of pet food products. While pet care has appeared recession proof, there are lasting impacts coming out of the COVID-19 pandemic. The industry also faces fresh challenges in today’s world with inflation and threats of economic slowdown. Strobel examines a variety of developments in pet care, including premium pet food formats, digitalization and growing focus on sustainability: How have these trends developed, and which will last over the long term? What is the outlook for the industry through 2027?


Mark Strobel is a senior research manager at Euromonitor International with a focus on food and beverage industries. Based in Chicago, he has more than 14 years of experience in market research. Strobel manages a team of analysts responsible for conducting market research, producing analysis and engaging with clients across food and beverages, pet care, tobacco, cannabis and other categories, with a focus on North America and Northern Latin America. He has been working in international market research since 2007 and has a background in various consumer goods industries. Strobel earned a bachelor’s degree in economics from Bates College in Lewiston, Maine, and studied at Pontificia Universidad Católica de Valparaíso in Chile.