Lynn Verstrepen


Director of Product Marketing


BESTMIX Software

Lynn Verstrepen will speak on enhancing pet food operations through optimization approaches on Tuesday, April 30, at 1:30-1:55 p.m. during the “Innovations in pet food processing” concurrent sessions. Register now to hear Lynn and 30+ other industry experts speak at Petfood Forum 2024.

Learn more about Lynn’s presentation below:

To be inspired and have an awareness that AI is not a buzzword anymore and can be implemented already step by step. The single most important concept that I hope attendees will grasp from the presentation is the innovative capacity of AI in both the formulation and production processes of pet food. Specifically, the ability of AI to predict recipe compositions and optimal production parameters based on predefined quality standards stands out. The overarching message is that AI has the capacity to revolutionize the pet food industry by streamlining processes, ensuring consistent quality, and offering new possibilities for recipe creation and production efficiency.

The significance of this concept to the pet food industry lies in its potential to bring about never-before-seen improvements. AI-driven prediction of recipe compositions and production parameters can lead to enhanced operational efficiency, cost reduction and resource optimization. By utilizing AI, pet food manufacturers can elevate the quality and consistency of their products, ultimately meeting consumer demands for premium and reliable pet nutrition. The industry stands to benefit from a more streamlined and innovative approach to formulation and production, staying competitive in a rapidly evolving market.

For myself and our organization (BESTMIX), this concept is crucial in positioning us at the front line of technological innovation within the pet food sector. Embracing AI aligns with our commitment in staying ahead of industry trends and delivering cutting-edge solutions. As a speaker presenting these case studies, it strengthens our role as thought leader and expert in integrating new technology for operational excellence. Additionally, the potential positive impact on efficiency and product quality aligns with our organization’s core values of delivering top-notch software to the market.

The potential next developments in this field involve further refinement and expansion of AI applications in pet food formulation and production. Future research could focus on:

Enhancing predictive accuracy: Continued improvement of AI algorithms to achieve even more precise predictions in recipe composition and optimal production parameters, ensuring minimal variability and waste.

Integration of IoT and data analytics: Combining AI with Internet of Things (IoT) devices and advanced data analytics to create a more interconnected and data-driven production environment. This could provide real-time insights, enabling proactive decision-making.

Customization and personalization: Exploring AI capabilities to tailor pet food formulations based on individual pet needs, health conditions, and preferences, catering to the growing demand for personalized pet nutrition.

Industry collaboration: Encouraging collaboration between pet food manufacturers, AI developers, and research institutions to collectively drive innovation, share insights, and establish industry-wide standards for AI implementation.

Continuous education: Actively engaging in educational initiatives to ensure industry professionals are well-informed about the latest AI technologies and possibilities, fostering a culture of continuous learning and adaptation.

Advancing this field, our organization aims to be at the front line of these advancements, actively participating in research collaborations, implementing state-of-the-art technologies, and contributing to the ongoing evolution of AI in the pet food industry.

Presentation Description:

Enhancing pet food operational excellence and efficiency through innovative optimization approaches — Verstrepen explores advanced optimization techniques to elevate pet food recipe management and enhance operational efficiency in today’s dynamic and fast-paced world, while acknowledging the financial consequences this might have. She dives into real-life examples to illustrate the advantages available to producers through the implementation of modern optimization strategies, with specific cases where producers have used these techniques to streamline operations, reduce expenses, achieve significant improvements in their production processes, minimize waste and revolutionize recipe management.


As director of product management at Bestmix Software, Lynn Verstrepen focuses on building software solutions that address the nutrition industry’s current and future needs. She holds a bioengineering degree in environmental technology and has more than 11 years of experience with software for the nutrition industry, in addition to first-hand insights from hundreds of customers. With her team, Verstrepen explores industry trends and evolutions to offer adequate and innovative solutions, incorporate them into Bestmix products and apply them in practice. She has extensive speaking experience.