Lynn Dornblaser


Director of innovation and insight



Presentation description:

Panel discussion: Pet food trends post-pandemic: What’s the new normal? The COVID-19 pandemic has upended life as we know it, for businesses and consumers alike. As countries and societies start to emerge from lockdowns and economies open back up, what consumer trends are driving the pet food market, now and going forward? A panel of experts will provide their projections and insights on market, ingredient, product and packaging trends that will influence pet food product development, marketing, production, retailing and other areas.


Dornblaser brings 30 years of product knowledge to Mintel, where she serves as director of innovation and insight. She applies her unique perspective on the consumer market and new product development to tailored client research and extensive public speaking. Prior to joining Mintel, Dornblaser covered new product trends at several trade magazine publishers and as editor and editorial director of New Product News. She has been quoted by major U.S. news organizations, including the Wall Street Journal, USA Today, New York Times and CNN. Dornblaser holds a bachelor’s degree in journalism from the University of Illinois and has contributed to a textbook on new product development.