Principal Packaging Engineer
Identifying and avoiding greenwashing in packaging sustainability — Katie Ireland, principal packaging engineer, and Mary Jo Weirlein, senior sustainability manager, CRB, discuss the best options for pursuing pet food packaging sustainability without committing “greenwashing,” the deceptive practice of making products appear more environmentally friendly than they are. Packaging sustainability is a critical consideration in today’s world, where there is a growing awareness of environmental issues and a desire to reduce the impact of consumer products on the planet. However, achieving sustainability in packaging is not just about using eco-friendly materials and making superficial changes. It involves breaking down the complex issue and building a solid plan to address it effectively, all while avoiding the trap of greenwashing.
Katie Ireland is an industry-leading packaging expert with more than two decades of experience across iconic global brands including Starbucks, Kellogg, Ford Motor Company, Unilever, ConAgra and Hershey. She joined CRB in mid-2023, bolstering the design and construction firm’s holistic packaging, equipment and line design services. Ireland graduated with a bachelor of science in packaging engineering from Michigan State University before earning her MBA from Washington University in St. Louis. She has extensive speaking experience.