Dana Brooks


President & CEO


Pet Food Institute

Dana Brooks will speak on modernizing pet food regulation on Tuesday, April 30, at 3:50-4:10 p.m. during the “Pet food safety and regulatory updates” concurrent sessions. Register now to hear Dana and 30+ other industry experts speak at Petfood Forum 2024.

What is the single, most important concept you hope attendees will learn from your presentation?

Dog and cat food requires a more transparent and streamlined regulatory process with a modernized, federal approach to reduce state-by-state inconsistencies. Therefore, PFI is supporting an effort to modernize the regulatory framework.

Please explain the significance of this concept to the pet food industry:

The campaign would:

  • Transition the regulation of pet food from a patchwork of state government approach to one authority housed under the Food and Drug Administration’s (FDA) leadership that would provide clear and transparent national regulation for dog and cat foods.
  • Preempt any state government from requiring label reviews or premarket approval.
  • Require the FDA Center for Veterinary Medicine (CVM) to conduct and coordinate timely science-based reviews of pet food ingredient submissions and submit a yearly report to Congress on performance metrics.
  • Permit ingredients identified as accepted for use in pet food under chapter 6 of the American Association of Feed Control Officials (AAFCO) Official Publication to continue to be lawfully used and deemed generally recognized as safe (GRAS).
  • Permit current claims, such as tartar control, human grade, natural and others to continue to be used and be regulated by FDA CVM.

Please explain the significance of this concept to Pet Food Institute:

PFI’s mission is to support the pet food industry by advocating for transparent, science-based regulation. We are proud to work on initiatives that would benefit pet food makers, pet owners, and pets.

What are potential next developments or stages in this specific field?

The next stage is for Congressional intervention. Because of individual state feed laws, the only way to modernize the regulatory system is to pass federal legislation that provides for a centralized, federal hub for pet food regulation.

Presentation Description:

Modernizing pet food regulation — Brooks explores issues with the current pet food regulatory framework in the U.S. This includes a lack of recognition that dogs and cats are considered members of the family by 95% of Americans, delays in getting new, innovative ingredients approved and products being pulled from shelves in one state because of the premarket label review process. She presents PFI’s solution (new proposed federal legislation) and next steps.


Dana Brooks is the president and CEO of the Pet Food Institute in Washington, D.C. She has worked in government relations for 22 years representing a range of agricultural and food interests. Brooks is a recipient of the Women in Agribusiness Ambassador Award, Woman of Influence by Pet Age magazine in 2019 and 2021, and Top 50 in 2022. She also serves as the chair of the board of directors for Pet Partners.