Market Research Associate
Cleveland Research Company
Tracking pet consumer and retail trends — Obertin provides learnings from the company’s Pet Insights Council on the pet retail industry, including specialty retailers like Petco, PetSmart and Chewy.com. To add greater context to what the council sees in the channel, they track trends across pet retail shoppers and veterinarians by surveying key groups and vet clinics. Obertin shares retail dynamics that are impacting the first half of 2024, highlights from Cleveland Research’s latest pet consumer behavior survey and expectations for the remainder of the year.
Through their conversations with the most impactful pet category suppliers, retailers, brokers, and distributors, their team discovers and tracks shifts in the channel. Cleveland Research combines these conversations with real-time data to craft detailed sales forecasts and retailer traffic updates. This feedback helps decision makers plan their businesses at the largest pet retailers and target accounts that are likely to outperform the market over the near and long-term.
Claire Obertin is a market research associate at Cleveland Research Co., leading the Pet Insights Council, where she identifies and communicates key insights across the pet retail and animal health channels. Obertin previously worked on the home improvement team at Cleveland Research, leading efforts within the e-commerce channel. Prior to joining the company, she worked for J.P. Morgan Asset Management. Obertin holds a bachelor’s degree in supply chain and operations management and marketing from Miami University.