Ask the Pet Food Pro panel discussion: Making sustainable pet food

Join this panel of experts to learn the latest about pet food sustainability — best practices, success stories, challenges, as well as consumer perceptions — and take the opportunity to ask questions about how to start or advance your company’s own sustainability journey.

Panel members include:

Shannon Brown, Pet Brand Manager, Packaged Facts

Adam Craig, Director of Product Development, Hill’s Pet Nutrition

Stephie Volo, Chief Impact Officer, Earth Animal

Shannon Landry Brown is the pet brand manager for Packaged Facts under the Freedonia Group, a leading authority on the U.S. pet industry and a division of She has been researching the pet market for over a decade, covering a range of topics including pet food and treats and non-food supplies, with a focus on the U.S. market. Brown was the analyst and author of Packaged Facts’ most recent “Pet Food in the U.S.” report (2023), providing insight into pet food sales trends, consumer purchase patterns and pet owner sentiments and influences. Prior to Packaged Facts, she taught business communication at Tulane University and the University of New Orleans.

As director of product development, Adam Craig is responsible for leading the integration of sustainability into the design of products at Hill’s Pet Nutrition. He has a master’s degree in animal nutrition from the University of Guelph in Canada and joined Hill’s upon graduating in 2004. Over his 20 years with Hill’s, he has gained cross-functional experience through positions within various regional and global marketing teams and product development roles.

Stephie Volo’s career in the pet industry began more than 20 years ago as the leader of Planet Dog. In 2017, she became chief marketing officer for Earth Animal , a purpose-driven, holistic health and wellness pet products company where she was responsible for strategic planning, overall management and implementation, working with the sales and marketing teams, cross-functional partners and external resources to assure successful execution of marketing activation, communication and brand plans to support the company’s sales and financial objectives for all lines of business and each channel. After leading Earth Animal successfully to becoming a Certified B Corporation at the end of 2022, Volo became chief impact officer, responsible for the development, management and evaluation of Earth Animal’s global social and environmental impact strategy. This includes developing the framework and leading the company’s global sustainability strategy, conceptualizing and creating the vision to drive and amplify its corporate sustainability efforts and the roadmaps for implementing and executing on these initiatives. Volo is a founding member and currently the vice chair of the Pet Sustainability Coalition.