Value of virtual events: 3 reasons to log on

As a result of COVID-19, in-person conferences and tradeshows around the world have been impacted but professionals are seeing the value of virtual events. Petfood Forum, which has been held annually for 27 years, is no exception. The 2020 edition of Petfood Forum is going virtual as Petfood Forum CONNECT on September 9-10 and 15-17.

Traditionally, in-person events have been successful at creating immersive educational content and essential face-to-face interactions. With the right tools online, pet food professionals can still make important connections to conduct business, gain professional development opportunities, meet like-minded peers and industry leaders, and access the latest industry insights and research.

Value of virtual events:

1. Move business forward

In a time when in-person sales visits and meetings aren’t happening, due to travel restrictions and social distancing, virtual events allow attendees to meet with their customers and potential prospects as they would during an in-person conference or trade show.

During Petfood Forum CONNECT, attendees can interact with a large collection of pet food industry suppliers in the digital showroom including 1Solution Group, AFB International, Camlin Fine Sciences, Extru-Tech, Inc., Peel Plastic Products, Schenck Process, Trouw Nutrition, Wenger, among many others.

Plus, dog and cat food manufacturing industry professionals can build business connections during live Q&As, chat rooms and during virtual meetups.

2. Timely content led by industry experts

One major value of attending conferences designed around professional development is the opportunity to learn from leading industry expert. Virtual events bring these experts to the new platform and often the sessions are available on-demand allowing attendees to revisit the content.

Petfood Forum CONNECT features a power-packed lineup of speakers from the Petfood Forum 2020 program including keynote speaker Bonin Bough, a world-renowned CPG brand expert, Maria Lange with Nielsen and David Sprinkle with Packaged Facts, to name a few. The online program will also include sessions and panel discussions on moving past COVID-19, pet food consumer trends and marketing, nutrition, ingredients, safety and more. Plus, the latest pet food technologies and research will be showcased daily.

Additionally, Petfood Forum CONNECT attendees have the opportunity to interact with these experts during moderated Q&A sessions and in live chat rooms.

View the agenda

3. Connect with attendees from around the world

A primary value of virtual events is the opportunity to connect with attendees and sponsors from numerous countries and virtual events level the playing field for all professionals. There are much fewer expenses involved in comparison to attending an in-person conference and tradeshow.

In 2019, Petfood Forum located in Kansas City, Missouri, attracted over 3,000 professionals from 38 countries. With the new virtual platform, Petfood Forum CONNECT is expected to attract even more attendees working in the dog and cat food manufacturing industry.

Registration for Petfood Forum CONNECT is now open. Sign up today to start CONNECTing.