Bruce Jowett

Title

Director of Marketing

Company

Enterra

Presentation Description:

North American consumer acceptance of insect feed ingredients in pet food — Bruce Jowett, director of marketing, Enterra, shares the findings from a recent pet food consumer tracking study on insect ingredients in pet food. Learn about consumer trigger points, perceptions, opportunities and hurdles for the pet food industry to address in order to take the next step to having insect ingredients provide new and novel solutions.

Experience:

Jowett has been making an impact by differentiating products, people and brands in the agricultural industry for over 30 years. He developed his experience at the Canola Council of Canada, Cargill, the United Grain Growers and Cynamid. At Enterra he manages brand development and marketing strategy with a customer-centric focus. Jowett obtained a bachelor’s degree in agriculture from the University of Manitoba and completed the marketing Leadership Executive Development Residency Program at the Ivey Business School.