Tel: 636.634.4100

Demonstration Description: 

Join AFB for a fun and engaging experience into the world of pet food flavor validation… How do you know your pet food product launch will be successful? Will the pet parent find the meal as enjoyable as your four legged companion?  Is the validation methodology aligned to the question asked? Are you benchmarking the appropriate target?  Flavor validation encompasses the interaction between pets and their pet parents.  Understanding these insights from the AFB team will realize greater feeding enjoyment, as well as a repeat pet food sale.

Company Description: 

As the palatability performance people, AFB International takes pride in making pet food – and pet treats – taste great.  As the global science and technology leader in pet food palatability, we bring value to pet food companies through superior research expertise, on-the-spot technical support and unparalleled customer service.  With our breadth and depth of palatability enhancers, AFB makes pet food more appealing to companion animals and their owners.  Visit us at Petfood Forum 2018, booth #401, to learn more about AFB’s portfolio of palatants and how we can help make your pet food and treats taste great.