Lidiia Alaverdova

Title

Head of Global Marketing, Animal and Plant Health & Nutrition

Company

Novonesis

Presentation description:

Pet probiotics: Understanding pet parents’ beliefs, motivations, purchase journey and needs — Alaverdova provides a deep understanding of usage, drivers and current beliefs of pet parents around probiotics and the latest trends in human health. Insights from the latest market research by the company on the U.S. (a more mature market when it comes to probiotics in the pet space), as well as some findings from French and Chinese research, present a solid rationale for why including probiotics as a functional ingredient remains an excellent strategy to cater to the needs of pet parents. The research also explains how to improve communication around probiotics for maximum value.

Experience:

Lidiia Alaverdova, DVM, received her veterinary degree from the National University of Life and Environmental Sciences of Ukraine. She has worked in various roles within the veterinary and pet industry, including as a veterinarian in private practice and an editor-in-chief of a veterinary magazine, in addition to marketing and regulatory affairs, professional and technical affairs and brand management at regional and global levels for large consumer goods companies including Pfizer and Hill’s Pet Nutrition. In 2020, Alaverdova joined Chr. Hansen (now Novonesis), a global bioscience company, where she leads the development of new microbial solutions for pets and serves as a head of the global marketing team in commercial development, Animal Health & Nutrition division. She also runs Design Thinking Workshops and educational courses for vet professionals via VetReflections.com.