Kate Vlietstra
Title
Associate Director
Company
Mintel Food and Drink
Presentation description:
Global and European pet food market and trends update — Kate Vlietstra, associate director at Mintel Food and Drink, discusses the biggest opportunities set to impact the pet food market in 2022 and beyond. She shares data-driven recommendations and projections of the changes that lie ahead in the next five years. Vlietstra also explores a range of topics including healthy snacking formats, the accelerated humanization of pets and opportunities in sustainable pet food.
Experience:
Vlietstra has 15 years of experience working in the consumer goods industry, predominantly focusing on foods brands. She has a background spanning insight, research, marketing and commercial experience with both British and global companies. Vlietstra has a master’s degree in international business and management from the University of Manchester.
