Mintel Food and Drink
Global and European pet food market and trends update — Kate Vlietstra, associate director at Mintel Food and Drink, discusses the biggest opportunities set to impact the pet food market in 2022 and beyond. She shares data-driven recommendations and projections of the changes that lie ahead in the next five years. Vlietstra also explores a range of topics including healthy snacking formats, the accelerated humanization of pets and opportunities in sustainable pet food.
Vlietstra has 15 years of experience working in the consumer goods industry, predominantly focusing on foods brands. She has a background spanning insight, research, marketing and commercial experience with both British and global companies. Vlietstra has a master’s degree in international business and management from the University of Manchester.