David Molenberghs

Title

Co-founder and Chief Innovation Officer

Company

Smoofl

Presentation description:

Design thinking in pet snack and food innovation: Crafting connection and delight — Molenberghs explores the importance of pivoting the pet snack and food industry, where innovation often leans heavily on scientific development, to a design-centric philosophy that elevates the standard pet snack and other products into a crafted experience. He shares the principles and applications of a creative design approach that transcends traditional product development, showcasing how such an approach can produce not just high-quality pet products but also a more profound brand resonance, suggesting a new blueprint for product differentiation in the pet food sector.

Experience:

David Molenberghs is an educator and a multifaceted designer whose expertise spans across various creative and commercial industries. With a 16-year tenure as a university college lecturer, he has honed the art of communication, effectively engaging audiences on diverse subjects. As the creative force behind Smoofl, his approach melds emotional resonance with practical innovation, resulting in products that compete on an international scale.