Technical marketing manager
DSM Nutritional Products
Understanding pet owners and their nutritional knowledge – Sarah-Jane Godfrey, technical marketing manager for DSM Nutritional Products, highlights the importance for pet food and treat manufacturers in today’s increasingly competitive marketplace to understand what owners seek for their pets and the nutritional insights driving their pet food purchasing decisions. She presents results from an exclusive study conducted in the EU (UK, Spain and Germany) that investigated what functional benefits are attractive to pet owners and which ingredients and benefits they are familiar with, including regional or country differences in pet owner attitudes and nutritional understanding.
Godfrey serves as DSM’s European region technical marketing manager for companion animals. She joined the company in 2006, starting in marketing and technical support, then progressing to a more commercial role with key account management responsibilities, where she focused on the specialty feed sector (pet and equine) in a business development role before taking on her current position. Previously, Godfrey worked for a UK feed compounder as a monogastric nutritionist. She is an animal science graduate from Nottingham University, UK.