Agenda & Speakers

Petfood Forum China 2018 Program

21 August 2018

9:00 – 10:00

Registration and check-in

10:00 – 10:15


10:15 – 10:45

Update on China’s pet food production and new pet food regulations 
Wang Jinquan, Ph.D., associate professor with the Feed Research Institute (FRI) of the Chinese Academy of Agricultural Sciences (CAAS) and an advisor to the Ministry of Agriculture’s Project Team of Quality and Safety Standards of Pet Food (Feed), provides an update on the country’s pet food manufacturing facilities and production. He also reports on new pet food regulations that took effect in May, covering areas such as labels, packages, hygienic standards, raw materials and more.

10:45 – 11:15

What’s driving the performance of the Chinese pet food market?
George He, account director with GfK Retail and Technology China, gives an in-depth look at this dynamic market, highlighting growth drivers, changes and new products and trends having an impact. His outlook on the Chinese pet food market answers these questions and more: Who is dominating? Which category will be the new driver? Why do consumers prefer that category?

11:15 – 11:45

Coffee Break

11:45 – 12:15

From the gut to the brain and back: a two-way connection to improve pet well-being
Francesca Susca, Ph.D., pet development manager for Lallemand Animal Nutrition
, highlights recent research on the gut-brain axis, a well-documented concept in humans showing that enteric microbiota communicate with nervous, emotional and cognitive systems in the body. Newer studies indicate that shaping pets’ intestinal microbiota with specific probiotic strains, as well as prebiotics, have positive effects on areas such as optimal nutrition, obesity, immune defense, healthy aging and stress, and may be a way to optimize pets’ overall health and well-being.


12:15 – 12:45

Choosing, establishing and effectively maintaining the right pet food safety management system 
David Rosenblatt, D.V.M., director of training for Sher Consulting and Training, offers an expert overview of available safety certification schemes, with an emphasis on the June 2018 version of ISO 22000 and its impact on the third-party food safety standard, FSSC 22000. He provides key success factors for establishing a sound and effective pet food safety management system that protects the manufacturers’ reputation and satisfies the concerns of brand owners and regulators. This includes the risk-based thinking approach, the basis of many safety systems, and the major pet food safety risk factors globally.


12:45 – 14:00

Lunch break

14:00 – 14:30

Keeping up with the high growth and demand of pet food in China and Southeast Asia
Warren Rickard, co-founder of Anivive,
explains how China and other markets in Southeast Asia are at a critical juncture where the demand for high-quality pet food is growing rapidly. He offers lessons from another recent high-growth market, the U.S., including what has worked and what has not for creating quality products that will retain customers and build trust, developing sustainable retail and online channels and learning from data and social media to know your customers and their pets.


14:30 – 15:00

‘Free from’ negative pet food marketing claims: consumer acceptance, market opportunity and compliance
Paola Cane, Ph.D., manager for Mia Solution srl,
reviews regulatory aspects, pet food labeling principles, consumer research and marketing strategies for the use of health-related, “free from” claims for pet foods in Europe, giving Chinese pet food companies tools to export their products to the European Union (EU). Besides adhering to regulations, competing successfully in the EU means considering market trends regarding consumer reactions to claims such as gluten free, grain free and GMO free.

15:00 – 15:30

Coffee break

15:30 – 16:00

Safety first: handy tips to design safe pet food
Loic Cosquer, corporate quality, safety and environmental manager for Diana Pet Food, shares efficient tools, methods and good manufacturing practices, including zoning of production areas, to ensure a maximum level of safety for pet food products. From the selection of raw material and ingredients to the manufacturing process, all steps of creating pet food products must be conducted to comply with local and global regulations and to avoid risks of microbiological contamination, as pet parents are increasingly asking for safety, transparency, trust and ethics from pet food companies and their products.


16:00 – 16:30

Functional raw ingredients for functional pet food
Dejan Miladinovic, quality control manager at the Centre for Feed Technology, Norwegian University of Life Sciences,
provides an overview of research on potential new, nutritionally functional raw ingredients for the growing global and Chinese pet food markets. Scientific discoveries shared in peer-reviewed articles explain how different ingredients bring various benefits, including peat moss, pea and other plant fibers, Chaga mushrooms, yeast and microalgae. While further research is warranted on the possible benefit to animals, these may hold promise for pet food.