Petfood Forum 2025

Agenda

Wednesday, 29 October

Speaker profiles will be available soon.
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10:30-11:30 | Registration with coffee, tea & snacks

11:30-12:30 | Welcome & opening session: Global and Asian pet food market update and trends
Sahiba Puri, senior consultant, Euromonitor International

Puri provides an overview of the current performance of pet food, both globally and in the Asia-Pacific, including growth drivers, country-level insights and category specifics. In addition, she discusses key trends in pet food in the region, covering channel dynamics, moderating volumes versus a push for premium and preventive health management through pet food. Using data, survey analysis and case studies, Puri forecasts future pet food performance, including growth markets and categories, and highlights opportunities.

12:30-13:30 | Lunch

13:30-14:10 | Stability of marine microalgae oil during pet food extrusion, retort and long-term storage
Shiguang Yu, Ph.D., MBA, global director, pet nutrition and applications, DSM-Firmenich

Shiguang Yu explains the stability of long-chain polyunsaturated fatty acids, such as DHA and EPA, in high potency and sustainable marine microalgae oil in both dry and wet dog and cat foods during extrusion, retort and long-term storage (two to three years) under both ambient and accelerated conditions.

14:10-14:50 | Pet food formulation quality and risk management
Ian Mealey, product marketing director for formulations, Format Solutions

Mealey discusses how nutritionists can implement quality control programs within formulation software to ensure consistent product quality while minimizing formulation errors. Mealey addresses the day-to-day challenges of ingredient variability, supply chain disruptions and production difficulties that can compromise nutritional targets, introducing new technologies that automate assessment of the risk inherent to any new product development or update process. By formalizing expert knowledge, this can ultimately help manufacturers cost-effectively produce the right products with reliable quality.

14:50-15:30 | Coffee break

15:30-16:10 | Postbiotics: Unlocking new clinically backed pet health benefits
Adrian Kerester, senior director of growth, and Ravi Sheth, Ph.D., co-founder and chief science officer, Kingdom Supercultures

Kerester and Sheth explore how postbiotics are uniquely positioned to meet Asia pet owners’ demand for products that deliver noticeable health benefits beyond just marketing claims, as the region’s pet food and pet supplements market rapidly expands. Kerester and Sheth cover market insights, trends and consumer-relevant outcomes that postbiotics are able to address. Then they delve into case studies on new clinically validated oral and immune postbiotics for pets, explaining practical considerations that are important for postbiotics such as clinical evidence, formulation constraints and stability.

16:10-16:50 | Reducing waste in pet treat extruder production
Paul Mortlock, managing director and CEO, and Steve Plas, strategy director, Frazer-Nash Manufacturing

Mortlock and Plas examine the often-overlooked sources of waste in pet treat extrusion manufacturing, including scrappage and overweight product giveaway caused by poor process control and variability. They focus on understanding and minimizing systematic waste through better control of extruder output variability, which is often poorly managed, to achieve significant cost savings while improving production efficiency. Key solutions include implementing mechanical controls for extruder output without requiring individual flow restrictors or manual intervention.

17:00-19:00 | Pet Fair Southeast Asia Networking reception

Thursday, 30 October

17:00-19:00 | Pet Fair Southeast Asia Sky Bar Reception – Bangkok

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