Packaging for the digital world – Stefan Hartung, co-founder of Kick, teaches how to create strong packaging that stands out on a shelf and online. Packaging acts as the billboard for your brand — it is what consumers see, touch and engage with. Today’s omni-channel marketplace demands an innovative approach to package design. Learn how to assess all aspects of communication when refreshing or creating your brand and understand what makes for a great package on social media. Consumers’ online research and purchasing behaviors are evolving — is your brand keeping up?
Hartung is Kick’s co-founder and head of creative, directing process for all design and copy. In his 25+ years of experience in design, Hartung has overseen design solutions impacting business results for PepsiCo, Cargill, Target, Victor Petfood, Oxbow Animal Health, Triple Crown Horse Nutrition and others. Under his direction, Kick’s award-winning creative has received recognition around the world. Stefan studied visual communication both in his native Germany and in the U.S. After four years working in branding and packaging in Europe, he moved to Minneapolis in 1994.