Director of North American business development
Quantifying the environmental impact of pet food ingredients and products via life cycle assessment — Madison explores the life cycle assessment (LCA), a dynamic tool that seeks to quantify environmental impact of a product or ingredient. He shares a case study of how this standard methodology was applied to Innovafeed’s insect-based ingredients, where the environmental impact of the production process was quantified and compared with traditional ingredients. Sustainable trends in pet food show no sign of slowing down, and LCAs can be applied in the pet food space and utilized as a marketing tool and to achieve sustainability goals.
Sean Madison is the director of North American business development at Innovafeed, a global leader in insect-based ingredients for animal and plant nutrition. His experience includes a decade at various stages of the food industry, in both retail and consumer products goods. Madison received his undergraduate degree from the University of Illinois at Urbana-Champaign and his MBA from the University of Chicago Booth School of Business.