Paola Cane, Ph.D.
When compliance fails to prevent: Assessing the critical factors of an effective pet food recall from theory to practice — Cane assesses the critical factors of an effective pet food recall. Companies are facing an increasing number of crises, often consisting of new threats, among which product harm crises are one of the worst nightmares. They can have serious aftermath for public health, reputation, sell-out and finance, up to putting at risk the survival of the firm itself. Moreover, they can severely affect consumer trust and spread their consequences over the whole sector, as safety inadequacy can be perceived as an industry-wide problem. Some industries are more vulnerable to product harm crises; food and feed are just some of the most exposed ones. Therefore, they need to know how to design an effective crisis management system to minimize negative impact.
Cane is a regulatory and marketing senior adviser and author, expert in compliance issues, product recalls and product safety crises. Having gained experience in the food, pharmaceutical and pet food sectors by ensuring companies comply with market regulatory requirements and internal policies, she has worked internationally for numerous brands, taking care of positioning strategies and compliance with European Union (EU) regulations, and collaborating frequently as an author for numerous specialized magazines. Cane’s regulatory experience also includes extensive work in preventing, detecting and responding to varied hazards and providing best practice guidance for recall response plans and crisis management in the food and feed areas.