Paola Cane, Ph.D.
COVID-19 to pet food product recalls: Dos and don’ts of crisis response from theory to practice — Paola Cane, Ph.D., CEO of Mia Solution, assesses the critical factors of effective crisis management for pet food. Companies are facing an increasing number of crises, from employee health to product recalls and often consisting of new threats. All can have serious aftermath for public health, reputation, sales and finance, up to putting at risk the survival of the firm itself. Moreover, such crises can severely affect consumer trust and spread their consequences through the entire sector, as safety inadequacy can be perceived as an industry-wide problem. Some industries are more sensitive to pre-alarm signals and equipped with solid crisis plans, but the majority often find themselves unprepared. In this session, learn how to design an effective crisis management system to minimize negative impact.
Cane is a regulatory and marketing senior adviser and author, expert in compliance issues, product recalls and product safety crises. Having gained experience in the food, pharmaceutical and pet food sectors by ensuring companies comply with market regulatory requirements and internal policies, she has worked internationally for numerous brands, taking care of positioning strategies and compliance with European Union (EU) regulations, and collaborating frequently as an author for numerous specialized magazines. Cane’s regulatory experience also includes extensive work in preventing, detecting and responding to varied hazards and providing best practice guidance for recall response plans and crisis management in the food and feed areas.