Panel discussion: Optimizing the e-commerce boom for your pet food business
Already in growth mode before 2020, the COVID-19 pandemic sent pet food e-commerce into overdrive, also fueling brands with direct-to-consumer distribution models. Selling your pet food online is now a given, new technologies, insights and data are continually emerging that can help you find the best opportunities for your brand and maximize success. Topics and experts include:
- Don’t bury the bone: Ways to influence product content performance on major online pet food retailers — Megan Lippert, OneSpace
- Future of personalization in the direct-to-consumer pet food market — Renee Streeter, DVM, BSM Partners
- What’s next in pet food e-commerce: Using IoT to get consumer insights, auto replenishment — Adhithi Aji, Adrich
Panel members include:
Megan Lippert, Chief Operating Officer, OneSpace
Renee Streeter, DVM, DACVN, Clinical Nutrition Services Principal Nutritionist, BSM Partners
Adhithi Aji, CEO & Founder, Adrich
Megan Lippert, chief operating officer, OneSpace, leads the account directors, account services and client operations teams to create valuable strategic partnerships that grow brands. Lippert has over a decade of experience selling products to consumers including roles in sales, supply chain and finance. Most recently, she spent five years developing strategies to drive the rapid growth of a premium CPG brand in the pet food category. Lippert leads her teams with a passion for data-driven decision-making, process innovation and flawless execution.
Renee Streeter, DVM, DACVN, is a doctor of veterinary medicine and diplomate of the American College of Veterinary Nutrition. She obtained her undergraduate degree in animal science from Cornell University and served as a farm animal nutritionist for a major feed company before attending veterinary school at Ross University. Her clinical rotations were done at Cornell University’s college of veterinary medicine, where she stayed on to do her clinical nutrition residency. There, she saw clinical nutrition cases and researched the relationship between omega-3 fatty acids, adipokines and canine obesity as well as selenium deficiency and white muscle disease in horses. While working in general practice and clinical nutrition for the next six years, Streeter also founded her own veterinary nutrition consulting company. She currently helps industry clients through her position as the Clinical Nutrition Services Practice Principal at BSM Partners and helps veterinary patients as a clinical nutritionist, taking referrals through veterinarians and seeing patients at a specialty hospital in Upstate New York. She has given student lectures at Cornell University, presented an abstract at AAVN symposium and given multiple continuing education lectures for pet owners, veterinarians and other pet food industry professionals.
Adhithi Aji has a background in product management and has been part of R&D teams in automotive and telecom industries where she was instrumental in commercializing cutting-edge research technologies. She took her passion for technology and most recently founded Adrich, an IOT consumer insights company that helps brands and retailers better understand consumer needs with product usage data. She holds a master’s degree in innovation management from Carnegie Mellon and an MBA specializing in supply chain management.