Market manager, heavy duty sacks
Sustainable pet food and its many facets
Understanding shifting consumer perceptions and their impact on sustainable pet food packaging innovation — Nicole Skaugen, market manager, heavy duty sacks, and Brant Wunderlich, market manager, caps and closures, NOVA Chemicals, provide insights on what matters most to consumers about packaging, what changed and what this means to the pet food industry. Explore how these learnings can be applied to help drive innovation of sustainable packaging with consumer priorities in mind, and to guide more effective communication with consumers.
Skaugen is the market manager for heavy duty sacks — including pet food packaging — in NOVA Chemicals’ polyethylene business, where she is responsible for developing and executing on market strategy and driving sustainability. Previously, she spent three years as a price analyst and price manager for NOVA Chemicals and eight years at Chevron Phillips Chemicals in analyst and engineering roles. Currently, Skaugen serves as the NOVA Chemicals’ representative for the Pet Sustainability Coalition and as a member of NOVA Chemicals’ United Way committee. Skaugen graduated with distinction from the University of Oklahoma with a bachelor’s degree in chemical engineering.