Vice president of global marketing
Pet food on Amazon and beyond: a playbook for e-commerce success – Mike Black, vice president of global marketing, Profitero, shares data and insights into what pet brands are doing to win online, key implications for manufacturers and the steps they can take to maximize the relentless growth of e-commerce. U.S. pet food sales are expected to soar to $30 billion in 2018. With e-commerce accounting for roughly $1 of every $10 spent — and only set to accelerate — it’s more important than ever for pet brands to develop, and continuously enhance, their e-commerce playbook.
Black’s marketing background spans leadership positions in both product marketing and demand generation at multiple global analytics companies. Prior to Profitero, he was vice president of product marketing at Nielsen, where he was responsible for launching new analytic products for the company’s retail measurement business. Black also served previously as global head of marketing for Nielsen’s Innovation Practice and vice president of Affinnova, a predictive analytics company that was acquired by Nielsen in 2014. His career started at Staples, where he held roles in both marketing and corporate public relations. Black is a graduate of Boston College and has a bachelor of arts and master of arts in English literature.