Connecting with pet food consumers in a changing landscape — Michael Johnson, CEO, Finn Cady, analyzes shifting consumer attitudes and behaviors in today’s pet marketplace. Businesses rise and fall based on their ability to respond to consumer need and engage shopper imagination. Retailers, brands and manufacturers have exciting opportunities in this new market environment, but the strategy playbook has changed. This session looks at real-world scenarios and opportunities, while envisioning the future of pet consumer behavior and spending.
Michael Johnson, CEO of Finn Cady, is a consumer insights and trends thought-leader in the pet industry, regularly consulting retailers, veterinarians, distributors, and manufacturers on the dynamics of the pet industry and how to best develop and position their products, brands, programs and services to connect with and engage consumers. He has over 20 years‘ experience in marketing, strategic planning, and consumer and market research across the manufacturing, retail and professional services arenas.