Consumer marketing: The good and not so good — Michael Johnson, CEO, Finn Cady, discusses the increasing importance of the consumer in today’s pet marketplace. See winning examples of consumer marketing and customer experience and gain general tips and tricks to build and hone consumer strategy.
Johnson is a consumer insights and trends thought-leader in the pet industry, regularly consulting retailers, veterinarians, distributors and manufacturers on the marketplace dynamics and how to best develop and position their products, brands, programs and services to connect with consumers. Johnson brings over twenty-five years‘ experience in marketing, strategic planning, and consumer and market research from across the food, drug, mass, wholesale and pet channels.
Michael frequently lectures on pet trends, and has been featured at events on behalf of organizations such as the Pet Industry Leadership Conference, Pet Industry Distributors Association, Pet Industry Joint Advisory Council, SuperZoo University, Petfood Forum, Petfood Workshop, American Pet Products Association, American Veterinary Medical Association, Veterinary Study Groups, Pet Industry Executive Summit, and many others. Michael’s opinions and observations are frequently solicited by trade publications, and he has authored articles and/or been quoted in magazines such as Pet Business, Pet Age, Pet Product News, Petfood Industry, and Veterinary Advantage, among many others.