Senior Market Manager
Regulating popular pet food market trends — Melissa Hartley, senior market manager, FONA International, and Jennifer Howell, director, regulatory affairs, FONA International, share proprietary 2021 consumer insights on the latest pet product trends juxtaposed against the regulatory challenges that manufacturers will face to deliver on them. As more and more human product claims and trends make their way into pet food and treats, how realistic are these from a manufacturing perspective? This session presents consumer insights into the latest trends and highlights the regulatory challenges and solutions that will bring these trends to life.
Melissa Hartley is the senior market manager at FONA International with over 18 years of experience in the food and pet care industries. An emerging leader in flavor solutions for pet food, treats, supplements and healthcare applications, FONA excels as providing natural flavors to enhance palatability, culinary appeal and humanized aromas. Hartley is a regular presenter at FONA’s famous Flavor University, including their annual Pet Care Flavor 201 course. She holds a bachelor’s degree in food science and technology from Virginia Tech in Blacksburg, Virginia.