Chief Operating Officer
Optimizing the e-commerce boom for your pet food business — Already in growth mode before 2020, the COVID-19 pandemic sent pet food e-commerce into overdrive, also fueling brands with direct-to-consumer distribution models. Selling your pet food online is now a given, new technologies, insights and data are continually emerging that can help you find the best opportunities for your brand and maximize success. Topics and experts include:
- Don’t bury the bone: Ways to influence product content performance on major online pet food retailers — Megan Lippert, OneSpace
- Future of personalization in the direct-to-consumer pet food market — Renee Streeter, DVM, BSM Partners
- What’s next in pet food e-commerce: Using IoT to get consumer insights, auto replenishment — Adhithi Aji, Adrich
Megan Lippert, chief operating officer, OneSpace, leads the account directors, account services and client operations teams to create valuable strategic partnerships that grow brands. Lippert has over a decade of experience selling products to consumers including roles in sales, supply chain and finance. Most recently, she spent five years developing strategies to drive the rapid growth of a premium CPG brand in the pet food category. Lippert leads her teams with a passion for data-driven decision-making, process innovation and flawless execution.