Lonnie Hobbs, Jr.


Ph.D. Student in Agricultural Economics


Kansas State University

Presentation description:

Pet food customer perceptions of product attributes: implications for marketing and product strategy — Lonnie Hobbs, Ph.D. student in the agricultural economics program at Kansas State University, applies an economic approach to analyzing the current product differentiation strategies used in the pet food industry. He examines the ability of pet food companies to effectively communicate value through product marketing. In addition, the session attempts to highlight new ways of analyzing customer perceptions of product attributes in pet food utilizing online customer reviews.


Hobbs is a first-year Ph.D. student in the agricultural economics program at Kansas State University. He is currently working as a graduate research assistant in the Department of Agricultural Economics specializing in agribusiness management, agricultural product marketing, and pet food marketing. In addition to researching, Hobbs also serves as a co-advisor for Kansas State’s Minorities in Agriculture Natural Resources and Related Sciences (MANRRS) local chapter, academic advisor to the Kansas State Project Impact students, and co-coordinator for the Kansas State Research and Extension (KSRE) Summer Research Program. Hobbs has a bachelor’s degree in agriculture (with an agribusiness concentration) from Prairie View A&M University (PVAMU) and a master’s degree in agricultural economics from Kansas State University.