Kathleen Crossman


Vice president of regulatory


FONA International

Presentation Description:

Pet food product claims that matter: 2019 pet parent survey results – Kathleen Crossman, FONA International’s vice president of regulatory, and Lisa Demme, FONA International’s marketing director, share and interpret the results of their 2019 proprietary nationwide survey of pet parents across generations. From baby boomers to Generation Z, let’s explore the label claims and product attributes that consumers will be looking for in pet food, treats and supplements. It’s time to ask: What does this changing consumer landscape mean for the pet food, treats and supplement market? What claims are driving purchase intent with today’s consumer?


Crossman is vice president of regulatory with FONA International Inc. From chairing committees at the Flavor and Extract Manufacturers Association to presenting before a host of professional organizations, Crossman is a trusted authority on regulatory matters in the flavor industry. She has more than 25 years of relevant experience and currently leads FONA’s formidable regulatory team. She and her team work to provide customers with accurate information and solutions that help mitigate risk and keep their products and customers safe. Crossman chairs FEMA’s Flavor Labeling Committee and has led and participated in other initiatives, such as a supply chain task force, intellectual property webinars and serving on FEMA’s regulatory affairs committee. She has shared her knowledge through presentations to ABA, SFC and GMA and has taught several short courses for IFT.