Justin Shmalberg, DVM


Chief Nutrition Officer



Presentation description:

A path to personalization: A direct-to-consumer scientific experience – Justin Shmalberg, DVM, DACVN, DACVSMR, chief nutrition officer; and Ryan Honaker, Ph.D., director of microbiology, NomNomNow, describe how a direct-to-consumer individualized fresh diet subscription service captured consumer data, built a scientific team and collaborations to evaluate the impacts of such information, and leveraged increasing knowledge of the pet microbiome to assess variability in pet response to different diet and nutraceutical choices with the aim of personalizing nutritional recommendations.


Shmalberg is a board-certified veterinary nutritionist with academic research and interests in novel trends in pet food who presently leads an integrative medicine and nutrition service at an academic teaching hospital and directs nutritional research with NomNomNow.