What’s next for pet food? – David Sprinkle, publisher for Packaged Facts, shares data and trends on the U.S. pet food market to explore the new wave of opportunities in this dynamic category, ranging from macroeconomic factors to digital strategies for pet food marketing beyond online sales and subscriptions. After his presentation, he joins a panel discussion of pet food experts on the issues, events and trends they foresee for the market. Other panelists include Henriette Bylling, CEO and owner of Aller Petfood; Dave Carney, area sales manager, North America, pet food and aquafeed for Buhler; Tiffany Ruiz Dasilva, VMD, cVMA, professional services veterinarian for Wild Earth; and Jennifer Silverberg, CEO of SmartCommerce.
As founder and CEO of SmartCommerce, Jennifer Silverberg works with an international team to help major consumer product goods (CPG) brands own and drive their customers’ buying experience by enabling one-click conversion of products from digital impulse points (ads, social media, websites, videos and more) into nearly any retailer virtual shopping cart. She has more than 30 years in the industry working in senior marketing and leadership positions with brands ranging from startups to Fortune 50 companies. Prior to founding SmartCommerce, Silverberg led marketing at Channel Intelligence, one of the world’s leading commerce technology partners that was acquired by Google in 2013. She is also the co-host, with Risa Crandall, of “The CPG Scoop” podcast.