Jennifer Howell


Director, Regulatory Affairs


FONA International

Presentation Description:

Regulating popular pet food market trends — Jennifer Howell, director, regulatory affairs, FONA International, and Melissa Hartley, senior market manager, FONA International, share proprietary 2021 consumer insights on the latest pet product trends juxtaposed against the regulatory challenges that manufacturers will face to deliver on them. As more and more human product claims and trends make their way into pet food and treats, how realistic are these from a manufacturing perspective? This session presents consumer insights into the latest trends and highlights the regulatory challenges and solutions that will bring these trends to life.


Jennifer Howell is a passionate advocate for helping customers find solutions to their regulatory challenges as the director, regulatory affairs, for FONA International. A key part has been implementing the regulatory processes and infrastructure needed in a rapidly growing organization to provide compliant documentation and flavor development tools for programs such as kosher, hazard communication, nutrition, allergen, labeling and GMO. Adept at communicating complex ideas in effective ways, Howell embodies the spirit of FONA’s “dare to be different” approach. Jennifer is a strong voice within the food and beverage industry and frequently speaks at Flavor University and events such as IFT and FlavorCon. Howell has a bachelor’s degree from the State University of New York.