Henriette Bylling


CEO and owner


Aller Petfood Group

Panel Discussion Description:

What’s next for pet food? – David Sprinkle, publisher for Packaged Facts, shares data and trends on the U.S. pet food market to explore the new wave of opportunities in this dynamic category, ranging from macroeconomic factors to digital strategies for pet food marketing beyond online sales and subscriptions. After his presentation, he joins a panel discussion of pet food experts on the issues, events and trends they foresee for the market. Other panelists include Henriette Bylling, CEO and owner of Aller Petfood; Dave Carney, area sales manager, North America, pet food and aquafeed for Buhler; Tiffany Ruiz Dasilva, VMD, cVMA, professional services veterinarian for Wild Earth; and Jennifer Silverberg, CEO of SmartCommerce.


Henriette Bylling is CEO and owner of Aller Petfood Group, a Danish family company. Bylling was born into the world of pet food, and in her time of actively working in the pet trade, she has, among other businesses, successfully developed Aller Petfood, Russia, to become the third largest pet food producer in Russia, only behind Mars and Nestle Purina. Her pet food experience combined with a background in marketing gives her the unique ability of following pet food from product development through to the buying behavior of the consumer.