Publisher and Research Director
Tracking pet food priorities: Why consumers switch products and how they mix things up — David Sprinkle, publisher and research director, Packaged Facts, provides data and insights into which consumers have changed their pet food type, brand or product choices in the past 12 months — and why and to what new choices. What do these changes and the pet owners pursuing them say about consumer “pain points” with current and historical pet food offerings?
Sprinkle is the publisher and research director at Packaged Facts, a leading supplier of market research on the U.S. pet industry. In this context, he has presented on the pet market at conference events including Petfood Forum, Global Pet Expo, PIJAC’s Top2Top, Private Label Manufacturers Association Pet Industry Panel, SupplySide MarketPlace, SupplySide West Animal Nutrition Summit, PIJAC Canada National Pet Industry Trade Show and VetHealth Global. Prior to Packaged Facts, Sprinkle worked for the Marigny Research Group as an analyst, editor and research coordinator for consumer product and demographic reports. He also taught business communications at Tulane University’s Freeman School of Business, where he earned his MBA.