What’s next for pet food? – David Sprinkle, publisher for Packaged Facts, shares data and trends on the U.S. pet food market to explore the new wave of opportunities in this dynamic category, ranging from macroeconomic factors to digital strategies for pet food marketing beyond online sales and subscriptions. After his presentation, he joins a panel discussion of pet food experts on the issues, events and trends they foresee for the market. Other panelists include Henriette Bylling, CEO and owner of Aller Petfood; Dave Carney, area sales manager, North America, pet food and aquafeed for Buhler; Tiffany Ruiz Dasilva, VMD, cVMA, professional services veterinarian for Wild Earth; and Jennifer Silverberg, CEO of SmartCommerce.
David Sprinkle is the director of pet market research at Packaged Facts, a leading authority on the U.S. pet industry. He is also a frequent presenter at U.S. and international pet and veterinary conferences, as well as the author of Petfood Industry magazine’s monthly column, “Market Report.” Prior to Packaged Facts, Sprinkle worked for the Marigny Research Group as an analyst, editor and research coordinator for consumer product and demographic reports. He also taught business communications at Tulane University’s Freeman School of Business, where he earned his MBA.