David Sprinkle




Packaged Facts

Presentation Description:

Pet food spending in the post-pandemic landscape: Who spends more and why – David Sprinkle, publisher, Packaged Facts, shares new Packaged Facts research showing that, measured by bedrock pet owner population, a COVID-19-triggered spike in pet ownership among upmarket consumers was offset by pet ownership attrition among less prosperous or more budget-conscious demographics. This socio-economic pattern has created a disconnect between pet population and pet food sales levels, marked by increases in the number of dog/cat owners spending US$500 or more annually on pet food, but dips in the number spending at lower ranges. Sprinkle analyzes this altered pet food consumer landscape, the customers spending most on pet foods, the concerns and priorities that trigger higher spending and the performance of representative premium/superpremium pet food brands in this demographic and psychographic context.


Sprinkle is the publisher and research director at Packaged Facts, a leading supplier of market research on the U.S. pet industry. In this context, he has presented on the pet products and services market at conferences including AVMA Economic Summit, Canada National Pet Industry Trade Show, China International Pet Show, Global Pet Expo, Petfood Forum/Innovation Workshop, PIJAC’s Top2Top, NAVC E-Commerce Summit, PLMA Pet Industry Panel, SupplySide West Animal Nutrition Summit, UVSA Annual Conference, VetHealth Global, and VMX Veterinary Conference. Prior to Packaged Facts, Sprinkle worked for the Marigny Research Group as an analyst, editor, and research coordinator for consumer product and demographic reports. He also taught business communications at Tulane University’s Freeman School of Business, where he earned his MBA.