Director, Business Development
Pet Food Solutions
Bringing a new product to market: Lessons learned — Craig Grantham, director of business development, joins his Pet Food Solutions colleagues to present a case study on how they developed and launched a new pet food ingredient into the market, including the challenges they faced and lessons they learned in areas including marketing, R&D and business strategy. Other presenters include James Peterson, Ph.D., technical consultant; Scott Lewis, manager of operations; and Jodi McCarthy, president.
Craig Grantham is a solutions-focused C-level executive with more than 25 years of success across the consumer products, food production, agriculture and hard-goods industries. He leverages extensive CPG experience developing strategy, sales, management and business development for cross-industry opportunities. Grantham provides value added solutions in both products and services based on Fortune 100 best practice thinking and in-depth experience.