Marketing Director, North America
Diana Pet Food
Key success factors for a winning clean label pet food strategy — Saint-Paul provides an overview of the possible paths pet food manufacturers can take to join the clean label movement, covering natural claims and many more. Clean label is becoming a major catchphrase to satisfy the numerous and various expectations of mindful consumers, without any legal definition. The presentation shows a large spectrum of pet food brands’ initiatives that address pet owner values and concerns such as transparency, safety and healthiness. The analysis highlights some of the challenges to balance “clean” hopes with other purchase triggers, facing the risk of asking trade-offs to the consumer.
Saint-Paul holds a master’s degree in food sciences and technologies from Polytech’Montpellier Engineering School. She specialized in food innovation and business management with the University of Wageningen in The Netherlands. She started at the Diana Pet Food Global Research Center in France where she studied pet preferences, palatability drivers and pet food manufacturing for three years. For the last 10 years, Saint-Paul has lead the North America Development and Technical Services team by managing new products design and industrialization as well as customer technical services. She has recently taken the lead on the marketing department in North America. One of her main missions is to translate market insights and trends into a strategic pipeline of services and products development to better serve the pet food industry expectations.