Brittany VanMaele

Title

Community manager

Company

Woodruff

Presentation Description:

Digesting your issues: containing a social media crisis. Social media has become the dumping ground for every bad consumer experience, and the pet food industry is not immune. When a pet owner blames the food for making their pet sick, marketing teams must scramble to minimize damage. Smiley and VanMaele provide the telltale signs of a post’s viral tipping point and a two-pronged approach to contain a social media crisis, including crafting timely responses to complaints and sharing proactive, trust-building content targeted to pet owners and key influencer groups.

Experience:

VanMaele develops and executes cross-platform social media strategies for Woodruff’s pet care, agricultural and financial services clients. Her work includes moderating communities of more than 100,000 passionate pet parents. She’s deployed paid and organic social campaigns for diverse local businesses, non-profits, and nationwide franchises. VanMaele also has a background in content strategy and search engine optimization (SEO).